Wine Business Editorial

By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to...

There was an interesting article in a Marketing Profs email a month or so ago about customer service and what customer service issues annoy...

Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973...

“Not all tannins are the same,” explains Dr. Peter Salamone. “There are fermentation tannins, cellaring tannins, and finishing tannins that all add something different to the wine’s flavor profile and structure. The same can be said for enzymes.” 

I work with wineries throughout North America and have been amazed at the growth in the industry over the past decade or so. The...

The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.

I have two kids. They are wonderful kids and like siblings, they argue about nearly everything. Who does what? Who is responsible for what...

Nature has a way shaking us up when we least expect it. Strong winds whipped up huge fires in Napa and Sonoma counties on Sunday...

The $220 billion economic impact of the U.S. wine industry revealed in WineAmerica’s recent study has grabbed headlines in the media, but the target audience for the information is much narrower, it’s the lawmakers in Congress and state legislatures across the nation who preside over the arcane and fragmented regulations of the alcohol industry.

While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you...

Two hundred years after writing, “we could, in the United States, make as great a variety of wines as are made in Europe: not exactly of the same kinds, but doubtless as good,” Thomas Jefferson’s dream is being realized throughout the Commonwealth of Vi

A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog...

“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on these brands, through which 98.4% of all wine, beer, and alcohol is sold.”

Could the French Tribaie be the next big thing for ensuring quality of wine with its unique grape-sorting process?

Marketing your small winery can seem overwhelming and challenging, especially for those of us with small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think about marketing. Then by the time you get everything else done, from bottling to distribution, it’s almost harvest again! However, you know creative and customer-focused marketing is critical to the success of your winery.