Wine Business Editorial

Solar Power Growing in Wine Industry

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by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be...

5 Things Every Video Marketer Should Know…Before Production Begins!

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We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...

And The Winner Is…

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It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in...

Does Social Networking Sell Wine? Yes!

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It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...

Tell Me A Story…

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My friend John says often, “We are known to the world by the stories that we tell... I love telling stories and I love...

Social Media and Wine…Do They Blend?

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Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are:...

Get Your Creativity Flowing!

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"Dont think. Thinking is the enemy of creativity..."- Ray Bradbury Being creative in your business and differentiating your winery, vineyard, product or service from others,...

Wine Clubs Make Life Better

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Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get...

Selling Wine…Meet Facebook!

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For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on...

Do I Really Need A Video?

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No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have...

To Custom Crush or Not…Good Question!

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The last few years have seen more growers in Northern California wrestle with canceled contracts, a decline in grape prices or the worst case...

Are You Ready For A Successful Season?

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The warmer weather is finally here and people are ready to get out of their houses and into your tasting rooms! It’s time to get...