Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead.
There are many things we can’t...
The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to...
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have increasingly turned to other channels for their...
Consumers have been stocking up in preparation for an extended COVID-19 pandemic and sheltering in place. Most of the purchases have of course been focused on perishables and toilet paper, but alcoholic...
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
Even though Oregon only produces one percent of the wines made in the United States, this states accounts for 52% of total vineyard acres that received biodynamic® certification from Demeter USA, a not-for-profit...
After the controversial and hotly debated Measure C was narrowly defeated in Napa County, the organization responsible for bringing the measure to the ballot, Napa Growers and Vintners for Responsible...
These are unprecedented times – but there are ways in which restaurants, bars and the rest of the wine world can work to improve the situation.
For even the most experienced wine industry veteran,...
