Wine Business Editorial

What’s better, really, than sipping a wonderful glass of wine in a beautiful vineyard with music playing in the background? Not many things come to mind. Because appealing to the five senses of sight, sound, smell, taste, and touch all at one time is difficult to do. And yet, wineries across America are doing it in their own unique ways.

This week the 22nd annual Premiere Napa Valley auction brings retail and restaurant wine buyers from across the country and beyond to Napa Valley. They are attracted by the 230 small lots of unique, high quality wines that are up for auction; it’s a chance to own and offer something truly special exclusively for their customers.

An employee handbook is an important part of your training schedule. The handbook provides employees with a written guide to follow and refer to...

Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it....

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

Coming off the announcement a few days before Christmas that federal excise taxes on wine, beer, and spirits were being reduced as part of President Donald Trump’s tax reform bill, WineAmerica president Jim Trezise has something substantive that he can build his hour-long workshop around. Scheduled for 4 to 5 p.m. Feb. 21, the program entitled “Washington D.C.: Politics, Policy and Your Bottom Line” will wrap up the first day of the third annual conference.

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize and offer extraordinary and memorable events for their customers.

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to...

With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how...

By Paul Vigna For years, Matthieu Finot was explaining in a phone conversation, a number of winemakers connected to the Monticello Wine Trail were experimenting...

Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza...

Considering hosting a weed and wine event at your winery? In California, elegant weed and wine dinners are becoming a popular trend and you might think that winery owners would be in an ideal position to host such events. But could these decadent pairings of cannabis and fine wine be ending just as they are beginning to take off?  In an ironic twist, the same regulations that now allow for legal recreational cannabis also restrict this recreational pairing. For event planners, wineries and brands who threw these events or utilized these events for marketing purposes, this presents a huge challenge.

With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian River Valley, Campo Viejo in Rioja and the prestigious Maison Perrier-Jouët Champagne.

Even if you went to the Unified Wine and Grape Symposium and spent two days visiting the nearly 700 booths on its massive trade...