Wine Business Editorial

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to amend the Napa County General Plan and Zoning Code, appears to have reached a red alert level with record speed.

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they...

The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to...

There’s a new normal, and the cannabis space - once made up of small, mostly unregulated cultivators - is developing into a full-scale organized industry in California. The passage of prop 64 brought a new, highly regulated licensing system into play, and cannabis entrepreneurs are emerging from the shadows into a legal, regulated marketplace.

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a...

Your treasured winery may be borne of a recent family vision, carefully nurtured to newfound popularity and success … or a coveted legacy, handed...

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article –...

I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking...

My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there....

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects...

During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural industry technical meetings, and has increased in its implementation. Precision agriculture seems to have a breath of definitions, beliefs and aspects within the agricultural community.

With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A...

Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither....