Wine Business Editorial

5 Things Every Video Marketer Should Know…Before Production Begins!

We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...

And The Winner Is…

It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in...

Does Social Networking Sell Wine? Yes!

It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...

Tell Me A Story…

My friend John says often, “We are known to the world by the stories that we tell... I love telling stories and I love...

Social Media and Wine…Do They Blend?

Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are:...

Get Your Creativity Flowing!

"Dont think. Thinking is the enemy of creativity..."- Ray Bradbury Being creative in your business and differentiating your winery, vineyard, product or service from others,...

Wine Clubs Make Life Better

Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get...

Selling Wine…Meet Facebook!

For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on...

Do I Really Need A Video?

No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have...

To Custom Crush or Not…Good Question!

The last few years have seen more growers in Northern California wrestle with canceled contracts, a decline in grape prices or the worst case...

Are You Ready For A Successful Season?

The warmer weather is finally here and people are ready to get out of their houses and into your tasting rooms! It’s time to get...