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Be Different and Make It Count
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According to an article by Samuel Edwards originally published on Entrepreneur.com,...
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The Cannabis Impact on Monterey's Wine Industry
The cannabis space is rapidly changing. With the passage of Prop 64 a new, highly regulated system for cultivating, processing and selling cannabis has come into play. These regulatory changes have provided...
Expert Editorial
Selling Wine in the Tasting Room
There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room...
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CK Mondavi Finds Growth Opportunities Without Chasing Trends
The fourth generation of the Mondavi family, internally referred to as the G4, is stepping up to play a larger role in the family business. They each bring with them unique experiences from outside the...
Wine and Weed Tours
Wine & Weed Tours: A Legal Way for Wineries to Benefit from the Green Rush
The cannabis green rush is picking up steam in California, and many are rushing for the opportunity to cash in on this booming industry. Still, for those already involved in cultivating, processing, or...
3 Tier Talk
The Suppliers Trip to the Promised Land!
There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes, of course, it is Easter this Sunday and Good Friday a few days prior, but...
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Why Employees Leave Jobs
Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last year, “A Gallup poll of more than 1 million employed U.S....
North Coast Wine Challenge
North Coast AVAs Take Center Stage in Wine Competition to Decide "The Best of the Best"
“Arguably, some of the best wines produced in the world are made right here, in our own backyard.”
Expert Editorial
How to Modernize Your Wine Brand Without Sacrificing Heritage
There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.
Protect Napa No C
Wine Industry Under Attack in Napa
To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to...
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