Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery to be remembered, when you give your customers information is as important...
When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the actual THC, is not scary at...
Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless studies examining this phenomenon and all come to a similar...
Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established...
Cindy Lauper said it best: girls just want to have fun. And women pretty much want the same thing. Women in the wine industry just want to make wine fun. Women winemakers mostly want to make wine that’s...
Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually a room. I was giving some thought the other day to all the...
Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic...
Measure C, also known as the Napa Oak Woodlands and Watershed Protection Initiative, came out of election night with a slim 42 vote lead, but that count reflected only of about 40% of all votes cast, and...
I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn. I have a rule about connecting...
In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive...
