KB Lounge
Opening New Doors at Kosta Browne
This summer, the iconic Pinot Noir producer, Kosta Browne winery, is opening two new doors, one with their recent acquisition by Duckhorn Wine Company, and the other a literal door to their new tasting...
WineWeed_SR_300x200
Creating a Dialogue Where Wine and Weed Intersect
The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet...
Ramey Petaluma Gap - Featured
A Gap on the Label - Building an AVA Reputation
Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp”...
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Selling Luxury
In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories. Last week I wrote about the four categories of Premium wines. This...
3 Tier Talk
5 Reasons Why Summer Is More Important Than Winter for Booze
You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest...
Who Cannabis Consumer
A Detailed Look at the Cannabis Consumer
The curious, the fearful, and the opportunists will all have an occasion to get a glimpse of who the cannabis consumer is and what opportunities or concerns there may be to glean for the wine industry....
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What Does Selling Premium Wines Mean?
Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going to focus on what it takes to produce higher price, higher quality...
3 Tier Talk
Think About Your Brand Rep as a Shared Service to Launch Your Sales
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a...
Pivinski
How the Pennsylvania Wine Industry Is Rising to the Top
For years, Pennsylvania’s wine industry was growing in numbers and scope but stagnant in legislative and financial support, especially when compared to neighboring states such as New York and Virginia...
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Placing Wines by Category and Price
It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced wines. That doesn’t seem to be the case these days. I was...
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