Can a Cement Suitcase make the Yakima Valley go Sideways?
Will the Cement Suitcase movie be the Sideways of Washington and the Yakima Valley? 10 years later the Santa Ynez Valley is still celebrating...
Down to Earth Day at Coppola
Authenticity has become a major buzz word in the wine business. Wine marketing consultants will tell you that consumers, and not just millennials, want...
Find the Tools to Grow Your Boutique Wine Business at the...
As a boutique label, you may be feeling more pressure as imports and big wineries try to dominate the retail shelves and push the...
Crowdfunding: A Potential New Revenue Source for Wine Industry
by Elizabeth Hans McCrone
When Naked Wines was contemplating financing for a new, online wine venture in the United Kingdom five years ago, the company...
How to Survive an OSHA Audit – part 3
Part one of a three part story by Paul Andersen OSHA Compliance Services
In the last edition (part 1 & part 2) we reviewed what...
How to Survive an OSHA Audit – part 2
Part two of a three part story by Paul Andersen OSHA Compliance Services
In the last edition we opened the story with a gentle reminder...
How to Survive an OSHA Audit
Part one of a three part story by Paul Andersen OSHA Compliance Services
Hello. I’m from OSHA and I am here to conduct an inspection.
Few...
Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with...
by Randy Cunningham
The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color...
Wine Industry Revolutionary, Ben Parsons; Breaks with Tradition and Pushes Boundaries...
By Elizabeth Hans McCrone
It’s no real surprise that Ben Parsons would be the chief instigator in a movement to change Colorado’s beverage distribution laws....
How to Repurpose Every Piece of Content You Produce and Make...
By Michele Peterson
Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears...
Adapted Space Technology Promises Huge Benefits for Wineries and Breweries
Advanced bio-technology can significantly reduce the cost of water treatment for wineries and make them more sustainable by reducing their energy consumption.
According to Matt...
New Laws Set Tennessee Wine Industry to Emerge from the Shadow...
After a long struggle and compromise, the bill allowing wine in Tennessee grocery stores have left the legislature and been sent to Governor Bill...
Wine Regions Lay Road to Sustainability
By Elizabeth Hans McCrone
Sonoma County intends to be the first wine region in California – and throughout the US – to market its wines...
Investing in Brand Identity
A brand becomes stronger when you narrow the focus.”
– Al Ries and Laura Ries The 22 Immutable laws of Branding
Reasons to invest in or...
5 Unified Exhibitors You Should Have Visited
Randox Food Diagnostics
Randox offered an excellent opportunity for wineries looking to expand their wine analysis capacity. They brought in their fully automated RX Monaco...