Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes them feel comfortable doing business with you and appeals...
Anybody growing grapes in the Santa Cruz Mountains has heard the name Prudy Foxx. If they have a true love of the vine and all it stands for, they’ve hired her to help them grow the best grapes possible....
Larry Cormier, General Manager, ShipCompliance by Sovos, presented the topline results from their annual Direct to Consumer Wine Shipping Report based on the 8 million transactions a year filtered through...
Dina Opici is President of Opici Family Distributing, a family-owned wine and spirits distribution company based in Glen Rock, New Jersey, established by her great-grandparents, Joseph and Esther Opici...
In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked. If we want to sell, we should listen more than we talk....
Roman Roth's competitive fire was mentioned by many of his associates. It has driven Wolffer Estate to star status in a wine region that now occupies an international stage with Roth playing a leading...
As one gets to know Brown and follows her unconventional life to where it has lead her now – to the top of the wine writing heap – it becomes evident that this simple belief, or really practice, has been...
I have seen things. I have been on the front lines, and it was horrific. The fight was between budgets and brands. The fight was between trying to catch a buyer and having said buyer sneak out the backdoor...
“I was once like the Indiana Jones of Himalayan geology,” said Kevin Pogue PhD. He explains the cultural, political and topographical setting of his research sites in northwestern Pakistan would have made...
We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying...
