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From Club to Click: Rethinking Wine Memberships
Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a
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Lowering SO2 in Your Wine is Getting Easier with This New Bioprotection Solution
As a wine consumer, if you are looking for qualitative low-to-no-sulfite wines, you know it can be challenging. As a winemaker, if you are trying to craft wines with lower levels of sulfites, you know
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Exploring the Art of Mist Propagation
Mist propagation represents an innovative solution during periods when traditional hardwood cuttings may be limited, and is the most effective method for cultivating new rare varieties or special clon
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Pre-Fermentation Bioprotection Tools: How to Choose the Right Approach
Pre-fermentation bioprotection tools can help control unwanted yeast and bacteria, limiting off-odors and flavors, and setting the stage for a clean fermentation. With so many options available, choos
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Neutral Oak: The Workhorse of the Cellar
When people talk about barrels, it’s usually the glamorous ones that get the attention—new French oak, custom toasts, those first vintages where the oak impact is bold and unmistakable.But
HotSpot Ag Grapes
Post-Harvest Irrigation: Why What You Do Now Shapes Next Years Crop
With the conclusion of harvest, it’s easy to shift focus from irrigation. The crops are in, and the season’s busiest time is nearly wrapped. However, the irrigation practices in the immedi
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Afternoon Brief, October 3
Sonoma Wine Industry Brainstorms for Ideas: A proposal to create a Sonoma County Wine Improvement District to fund marketing efforts through a small fee at wineries was met with such controversy that supporters...
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Afternoon Brief, October 2
August Depletions Show Sharp Declines - Can the Holiday Trends Turn the Tide? August brought another challenging month for the beverage alcohol industry, with both wine and spirits experiencing sharp year-over-year...
AB Hero Cork
Afternoon Brief, October 1
Distilled Spirits Council Statement on the Federal Government Shutdown: The federal government shutdown will have a significant and detrimental impact on the Tax and Trade Bureau (TTB), the lead federal...
AB-Hero-Panarama-Vineyard-640x335
Afternoon Brief, September 30
Buyer at Major California Grocery Chain Took Bribes to Carry Certain Wines, Prosecutors Claim: A former wine buyer for a powerful California grocery chain accepted "lavish vacations," luxury watches and...
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