A lot of wineries still think AI is only useful for writing social captions or speeding up content creation.But in reality, AI is quickly becoming one of the mo
The Shift in Drinking Habits Is HereSomething structural has changed in how Americans relate to alcohol, and if you've been watching your DTC numbers, you've pr
AI Marketing Readiness Report 2026 | Wine Industry DataNew research: How ready is the wine industry for AI marketing?The Weinheimer Group has released its 2026
Wine Club Members Rarely Cancel Out of Nowhere. Here’s What to Watch For Before They Do.In our recent webinar with Sovos ShipCompliant, we talked about a challe
Observations from an AI Marketing Consultant on AI for Winery Brand GrowthI’ve spent a lot of time this past quarter talking with winery owners, marketers, and operators.Mostly listening.What&rs
In March 2026, the TTB issued guidance on the use of AI-generated imagery in alcohol beverage advertising (read it here). The short version: AI-generated images used in alcohol marketing must comply w
We live in a world where distributed brands have to do real work to help customers find the best and right place to buy, wherever they are. The old answer was the “retailer locator”: a sad
If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts:Wine is inherently giftable — birthdays, holidays, corporate miles
Why Wineries Need Influencer Marketing NowHere's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly
Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms.That's c
