Eric Guerra
FeaturedWine Industry Articles
Wine Industry Veteran Reflects on Wine Marketing Lessons in New Book
February 12, 2020
Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...
AB Hero Grape Temperature
Afternoon Brief
Afternoon Brief, February 11
February 11, 2020
California's winegrowers may have reached a ceiling the 2019 grape crush was 9.1 percent smaller than the record 2018 crush, and is the smallest overall since 2011, according to the California Department...
AB Hero Rotting Grapes on Vine
Afternoon Brief
Afternoon Brief, February 10
February 10, 2020
The value of the North Coast grape crop slid to $1.7 billion last year, down 15% from 2018 as wine sales leveled off across the United States and wineries reacted by crushing less fruit, according to the...
AB Hero Glamor Grapes
Afternoon Brief
Afternoon Brief, February 7
February 7, 2020
Every aspect of the wine and winegrape industry, from science and technology to trends and markets, came under the microscope as experts, economists, scientists and researchers from around the world shared...
AB Hero Rotting Grapes on Vine
Afternoon Brief
Afternoon Brief, February 6
February 6, 2020
$163 Billion Grape Industry at Risk Due to Spread of Grapevine Red Blotch Virus with No Known Treatment: $3 million grant given to institutions in California and Oregon to address unknowns of disease and...
Vintners Resort
Industry News ReleasesWine Business
Introducing Vintners Resort: The AAA Four-Diamond Santa Rosa Hotel Celebrates Its 35th Anniversary with a New Name and a Community Fête
February 6, 2020
Don and Rhonda Carano’s vision is completed as Vintners Inn becomes Vintners Resort 20 years after their initial purchase; Local media and community are invited for a ribbon-cutting and reception on February...
AB Hero Young Vines
Afternoon Brief
Afternoon Brief, February 5
February 5, 2020
Reaching Out to Wine's Lost Generations Wine companies are desperately trying to reach the Millennials and Gen Z, but have they tried actually talking to them?
AB Hero Wine Competition
Afternoon Brief
Afternoon Brief, February 4
February 4, 2020
Unraveling the Master Sommelier Exam Cheating Scandal More than a year after the scandal that rocked the wine world in 2018, candidates and Master Sommeliers are still fighting for change...
AB Hero Sparkling on Ice
Afternoon Brief
Afternoon Brief, February 3
February 3, 2020
John Hinman on the Consequences of Supreme Court Ruling on Nationwide Direct-to-Retailer Shipments: Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should...
John Hinman 3x2
FeaturedWine Industry Articles
John Hinman on the Consequences of Supreme Court Ruling on Nationwide Direct-to-Retailer Shipments
February 3, 2020
Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have developed direct-to-consumer...
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