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Elizabeth Hans McCrone

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Elizabeth has been a contributing writer for the Wine Industry Network’s Supplier Spotlight and Wine Industry Advisor since May, 2011. She has an extensive background in media and public relations and has worked in radio, television, for print publications and in higher education. Elizabeth holds a Bachelor’s degree in Journalism from the University of Oregon and a Master’s degree in Broadcast Communication Arts from San Francisco State University. In 2009 she began to pursue her life-long passion for wine and earned a Certificate in Wine Studies from Santa Rosa Junior College. She also became employed at Francis Ford Coppola Winery in Geyserville, first as a Tasting Room Associate, then Trade Tour Host and is now a full-time Associate in the company’s Wine Family department. In addition to full-time work and independent writing, Elizabeth is studying for the Certified Specialist of Wine exam, which she hopes to take in spring, 2015.

National Organization Is Influential Ally for Wine Industry in Washington, D.C.

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“We’re always talking about having a good climate to grow grapes, but we neglect to understand that we also need a good business climate to have a healthy industry,” Trezise affirms.

National Storage Tank CEO Envisions Wine Industry “Hub of Suppliers” for...

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When most people enthuse about a passion for wine, images of sparkling beverages in a glass or acres of vineyards covering a rolling hillside come to mind - not an industrial site filled with all shapes and sizes of polyethylene and steel core tanks.

Maintaining Authenticity in an Era of Acquisitions

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What happens when appealing, homegrown brands mature? When their success, largely driven by millennial consumption, attracts the interests of corporate businesses keen to tap into what is becoming an increasingly lucrative market share?

Market Conditions Call for Caution and Solid Decision-Making

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by Elizabeth Hans McCrone The lighter-than-expected harvest this year has impacted a changing market that’s somewhat out of balance and in the process of correcting...

Water Conservation, Sustainability Central to Craft Brewery Operations

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It wasn’t Peter Kruger’s intention to become a sustainability expert at Bear Republic Brewery – but then, it wasn’t really his intention to get involved with the commercial craft brewing industry at all.

Wine Sector Needs to “Think Outside the Square,” According to Experts

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by Elizabeth Hans McCrone As millennials advance into their drinking years and artisan beer, cider and spirits continue to impact alcohol beverage sales, the wine...

Wine Industry Has Yet to Embrace Full Potential of Social Media...

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There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business. But if you ask some experts about the wine industry’s utilization of contemporary media platforms, many will opine privately and publicly that there’s lots of room for improvement.

Dogfish Head Brings Successful “Off-Centered” Approach to Launch of New Spirits...

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by Elizabeth Hans McCrone Dogfish Head, one of the nation’s largest, most successful craft breweries, is poised for a major expansion next month with the...

Beverage Diversification Key to Success in Competitive Marketplace

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There’s little doubt that the alcohol beverage industry is shifting. Consider this: Tasting room menus in upstate New York are as likely to offer craft beer samples as Riesling or Cabernet Franc these days.

Alcohol Beverage Segments Finding Common Ground in Legislation and Marketplace

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National Conference to Address New Market Realities in ‘Cross Industry Dialogue’ By Elizabeth Hans McCrone As millennial consumption continues to drive marketplace innovation and all sectors...

The Value of a Wine Education

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By Elizabeth Hans McCrone “Wine education won’t necessarily sell wine, but it gives you a reference to sell wine.” So says Rick Toyota, the Director of...

Making Wine on Shaky Ground: Industry Looks for Answers to Seismic...

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By Elizabeth Hans McCrone The 6.0 earthquake that shook Napa Valley in the wee hours of the morning last August did a lot more than...

Industry Entrepreneur Paul Mabray Reflects on W2O’s Acquisition of VinTank

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Paul Mabray’s mantra for the wine industry has consistently been “in a world with infinite wine choices, the only differentiator is service.”

Survey Shows Vineyard Planting Trends Down for California, Up for Washington...

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A recently completed benchmarking survey indicates that replanting and new vineyard plantings are slightly down for California in 2014 and up by five percent or more for Washington State, with those trends expected to prevail for both wine regions well into the 2015 planting season and beyond.

Winemakers Share Best Practices and Equipment That Contribute to Efficiency in...

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The first quarter is arguably one of the busiest periods in the annual cycle for winemakers and their cellar teams. But it is also an opportunity to put the newest cellar tools and training to the test.
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