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Elizabeth Hans McCrone

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Elizabeth has been a contributing writer for the Wine Industry Network’s Supplier Spotlight and Wine Industry Advisor since May, 2011. She has an extensive background in media and public relations and has worked in radio, television, for print publications and in higher education. Elizabeth holds a Bachelor’s degree in Journalism from the University of Oregon and a Master’s degree in Broadcast Communication Arts from San Francisco State University. In 2009 she began to pursue her life-long passion for wine and earned a Certificate in Wine Studies from Santa Rosa Junior College. She also became employed at Francis Ford Coppola Winery in Geyserville, first as a Tasting Room Associate, then Trade Tour Host and is now a full-time Associate in the company’s Wine Family department. In addition to full-time work and independent writing, Elizabeth is studying for the Certified Specialist of Wine exam, which she hopes to take in spring, 2015.

Expert Wine Marketer, Eric Guerra, to Keynote Closing USBevX Session

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With more than 14 years in the business, Guerra has managed an impressive number of iconic wine brands, including industry icons like Kendall-Jackson and Mumm Napa, as well as Gary Farrell in the Russian River Valley, Campo Viejo in Rioja and the prestigious Maison Perrier-Jouët Champagne.

Wine’s Most Inspiring People 2018: Wine Business Educator and Influencer

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Ray Johnson’s life and career in wine has touched the lives of thousands. Here is just a snapshot of comments from a few people who have been inspired by Johnson as a teacher, mentor, colleague and friend.

Ray Johnson: “Making Great Wine Is Not Enough”

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Ray Johnson has been the Executive Director of the Wine Business Institute (WIB) at Sonoma State University since 2010.  In that position, he has successfully worked to raise the visibility and viability of the department and helped to generate millions of dollars in support of its students, faculty and programs.

Young Winemakers Paving the Way for Development of Industry in Eastern...

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By Elizabeth Hans McCrone Frank Morgan thinks the way he got into wine isn’t much of a story, but he’s wrong. It began more than a...

Acquisitions Impact on North Coast Grape Growers Hard to Predict Due...

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Impacts from Fires Still Unknown but Believed to Be Minimal. Glenn Proctor has been in the business of predicting market trends for the wine industry for thirty plus years, and he’s seen his share of ups and downs.

Pét Nat Wines: A Fresh Look at an Old Style for...

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Contrary to popular belief, Dom Pérignon was not the first monk in France to discover the magic between wine fermentation and carbon dioxide to create the bubbles in a bottle that led to champagne.

Experts Fear Global Wine Industry Lags Dangerously Behind in Embracing Social...

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“We have to understand this … that in 25 years, there won’t be people alive who have lived without it.”

Wine in Cans Shifting Consumer Perceptions, Especially Among Millennial Drinkers

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The classic “wine snob” model, epitomized by images of cork sniffing connoisseurs spending lavish amounts of money on bottles culled from famous European cellars, may well be making way for consumers embracing a newer, fresher version of the beverage that’s driving a sharp, upward trend in the wine-buying marketplace: wine in cans.

It’s What’s in the Bottle That Counts … Or Is It?

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The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand...

Free or Discounted Wine Tasting Options Vanishing in Sonoma County

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Industry Follows Napa’s Lead in Charging Premium Prices for ‘High End’ Experiences

New Website Provides ‘One Stop Shop’ for Grape and Bulk Wine...

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by Elizabeth Hans McCrone You wouldn’t necessarily identify Atlanta, GA as the hub of wine industry technology activities, but that’s exactly where Justin Charbonneau launched...

State and Federal Legislative Priorities Key Topics at WIN Expo

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With the election dust settling, wine industry officials are working to refocus their efforts on a host of regulations, laws and policies certain to affect the wine business at both state and federal levels for years to come.

Sophisticated Monitoring System Can Detect Temperature Damage to Wine in Transit

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No one knows exactly how much wine may become damaged due to temperature fluctuations during transport, but data collected by a savvy entrepreneur suggest the problem is much more widespread than commonly believed.

Helix Closure Combines Tradition with Convenience for a Satisfying “Pop”

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There’s no denying the romance of opening a bottle of wine containing a cork. Peeling back the foil top, inserting the corkscrew, twisting, pulling and then hearing that satisfying pop as the cork comes loose, releasing the perfume of the wine’s aromatics with its promises of good things to come. Ah, yes.

Winery Association Leaders Converge in Washington, D.C. for Inaugural Conference

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“You can’t find a successful wine region that doesn’t have a strong winery association tied to it.” So proclaims George Christie, President of the Wine Industry Network (WIN) and primary organizer of the Wine Association Leadership Conference (WALC) that’s taking place in conjunction with USBevX 2017, this coming February 22-24 in Washington, D.C.
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