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Alexandra Russell

Alexandra Russell is a writer and editor living in Sonoma County, Calif. Formerly editor-in-chief for Spirited Magazine and NorthBay Biz, she is currently a freelance jill-of-all-trades, covering topics as diverse as employee benefits insurance, health and wellness, and the alcohol beverage industry.

Audience Outreach: Finding Ways to Connect with Undervalued Consumers

Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full...

Evaluating the Wine Industry’s Economic Engine in 2022 and Beyond

At WIN’s Leadership Conference, experts analyze the financial state of the wine industry —Alexandra Russel On February 9, 2022, Wine Industry Network welcomed attendees to its...

The Next Normal—DtC Shipping Reverts to Pre-Pandemic Predictions

DTC Shipping Report Cover art
—Alexandra Russell The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The...

Read All About It: Papapietro Perry Crafts Winning Red

We all dream of turning our hobby into the career, of following our talents and passion toward a successful and fulfilling venture. This is the story of two men doing just that...

Intent and Purpose: Rodney Strong Vineyards Wows NCWC Judges

Rosé wine shouldn’t just be the “extra” bottle you pull out when you and your friends decide to keep going...

A Winning Partnership

In September 2020, Sangiacomo Family Wines’ 2018 Sonoma Coast Chardonnay became only the second white wine to ever take top honors at the prestigious Press Democrat North Coast Wine Challenge (in 2015, Roche Winery & Vineyards’ 2013 Reserve Chardonnay from Carneros won the title)...

Afternoon Brief, June 22

Subscribe to the Afternoon Brief   Trending Story: Increased Competition for Labor Leaves Wine Hanging The numbers don't lie: there has been a steady loss off...
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