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Advertorial articles are paid content created in cooperation with an advertiser. Lead generation is critical for the success of wine industry suppliers. The Spotlight Campaign advertorial program provides a targeted marketing campaign designed specifically to grow brand awareness, drive leads, and highlight new products, special offers, and company brand. Spotlights are written by a professional staff writer after conducting an interview with the featured member. Participating members have the opportunity to review, edit, and approve final copy prior to launching the campaign. Distribution Direct email to 10,000+ targeted industry professionals Published on Wine Industry Advisor Published in the Afternoon Brief Promoted through social channels including Facebook, Twitter, and LinkedIn (75,000+ followers) Pricing Spotlight campaigns cost $1,600 per campaign for WIN Members or $2,200 for non-members. Dates may be reserved in advance. Participation is limited. For more information or reserving your campaign contact [email protected].

Vivelys Innovations Support Sustainable Viticulture and Winemaking

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To reveal the best of each vintage and the perfect aromatic balance, Vivelys draws on unparalleled expertise in harvest planning and the interaction between wine, oak...

Casa Cristal Nursery Grows Long-Lasting Partnerships

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Casa Cristal Nursery was incorporated in 1990 after years of propagating and growing vines for their sister companies. With a focus on service, innovation,...

Innovative SaaS Company Takes Text Message Marketing to Exciting New Level

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Connecting with customers in an era marked by a pandemic and rapidly shifting business landscape has never been more crucial – but there are...

Capital Strategies for Your Wine Business

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As wildfires threaten communities in California and beyond, many grape growers have faced a difficult 2020 harvest made even more challenging by the fast-moving fires and smoke that has filled the region. Even for the vineyards that have been spared from the ravages of fire, extreme smoke conditions can taint the grapes.

Revolutionary Accentuated Cut Edge Innovation

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New winemaking invention cuts up grapes resulting in brighter fruit and smoother tannins Richard Smart is a leading global consultant on viticulture and is renowned...

How Your Wine Label’s Paper Can Influence a Consumer to Buy...

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Designing a wine label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your...

How to Rescue Lost Pricing and Promotion Dollars

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Managing the business side of the wine industry is often less alluring than the art of winemaking that precedes it. Nonetheless, successful wine operations,...

Innovative Equipment and Services Company Zeroes in on Market Trends Toward...

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Thirty years ago a company called ConeTech perfected a process known as alcohol removal using thin film vacuum distillation to assist wineries with alcohol...

How Wine Labels Can Increase Consumer Engagement and a Winery’s Peace...

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“COVID has changed everything,” says Kevin Frydryk of Resource Label Group, a full-service provider of pressure-sensitive label, shrink sleeve and RFID/NFC technology for the packaging...

BSG Offers Pinnacle Ferm MP to Help Winemakers Overcome the Effect...

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Winemakers often struggle with the green components of wine, which, while desirable in some white wines, are a source of unwelcome aromas when making...

Harvest Is Coming—No Fermenter, No Press? It’s Not Too Late

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Complete wine fermenter with built-in press, delivered and operational within a week of your order. Free shipping offer valid until Oct 1, 2021. The GOfermentor...

Innovative Solar-Powered Tractors Reduce Carbon Emissions and Revolutionize Vineyard Management Practices...

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“There’s less maintenance; the engine has only one moving part vs. 400 for diesel. You’re not buying fuel, especially if you’re charging the tractor off a solar array. And finally, the hugest cost-savings is in CO2 reduction. It’s not just for us, but for future generations.”

Falcon FrightKite™ Expands Options for Vineyard Crop Protection

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After five years of growing success flying Falcon Frightkites™ over vineyards to ward off destructive birds, Roger Snow, owner of Falcon Crop Protection, is...

Sartorius Study Reveals Time-Saving Opportunities to the Winemaker’s Lab

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At times, work in the winery lab can be repetitive and tedious, yet each step in the filtration process requires careful attention to prevent...

The Wine eCommerce Landscape Is Changing: Here’s How to Compete

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The one constant in wine marketing is that it is ever-evolving. Consumer demographics shifted as Baby Boomers age, and wineries found ways to connect...
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