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Advertorial articles are paid content created in cooperation with an advertiser. Lead generation is critical for the success of wine industry suppliers. The Spotlight Campaign advertorial program provides a targeted marketing campaign designed specifically to grow brand awareness, drive leads, and highlight new products, special offers, and company brand. Spotlights are written by a professional staff writer after conducting an interview with the featured member. Participating members have the opportunity to review, edit, and approve final copy prior to launching the campaign. Distribution Direct email to 10,000+ targeted industry professionals Published on Wine Industry Advisor Published in the Afternoon Brief Promoted through social channels including Facebook, Twitter, and LinkedIn (75,000+ followers) Pricing Spotlight campaigns cost $1,600 per campaign for WIN Members or $2,200 for non-members. Dates may be reserved in advance. Participation is limited. For more information or reserving your campaign contact editor@wineindustryadvisor.com.

Universal Templates: Winery Websites with Seamless E-Commerce Built In

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E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns...

Powering Up Innovation and Sustainability with Cloud Tech

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Union Wine Company is future-proofing its business in two essential ways: innovation and sustainability. The company is well known for its trailblazing leap into still...

Vineyard Trellising Revolutionized by Concrete “Harvest Pillar” Option

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Concrete may not be the first material that comes to mind for vineyard managers who are setting up or reinforcing their trellis systems this...

Glass Reimagined: Towards a Carbon-Free Wine Packaging Era

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Every consumer goods manufacturer has a roadmap to environmentally friendly stewardship, with measurable goals for reducing carbon emissions, using sustainable resources and minimizing waste....

Local Glass, Global Impact: Improving Wine’s Carbon Footprint

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The wine industry is a tight-knit community where new ideas and solutions travel by word of mouth to bring transformation to the industry. And...

Stability Amid Chaos: Finding Safe Harbor from Wine Industry Challenges

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The wine industry is grappling with uncertainty in a rapidly changing economic landscape, leaving winery owners, grape farmers, and wine sales teams in a...

What Does the Color of Wine Say?

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Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the...

The Mysterious Dionysus – the Thracian God of Festivity, Wine and...

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Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the...

Wines from Thracian lEU Quality Schemes Behind the Labels PDO and...

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PDO and PGI are EU quality schemes designed to protect the names and qualities of specific products, or to promote their unique characteristics, linked...

Low Brix, High Stakes: Cool Growing Season Solutions

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What’s a winemaker to do when cool weather persists and Brix levels aren’t rising? Spring rains delayed the grape harvest by nearly a month, jeopardizing...

A Palette of Possibilities: Elevating Wine Bottles with Color

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In the competitive world of wine retail, standing out on the shelf is all about grabbing the consumer's attention. Wineries have experimented with catchy...

A Few Powerful Reasons Why Wine Tourism in Thracian Lowlands Is...

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Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the...

Uninterrupted Wine Logistics: Navigating From Harvest to Final Delivery

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G3 Enterprises, a complete supply-chain solutions company, has specialized in transportation services to facilitate comprehensive wine industry operations throughout California and beyond for more...

Thracian Lowlands – a Region Rich of Indigenous Wine Varieties

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Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the...

Innovative Software Development Company Provides “One-Stop-Shop” Solution for Comprehensive Wine Industry...

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Gone are the days when wineries struggle to patch together a piecemeal data management system that can work with their existing software to track...