October 8, 2026 (Soledad, CA) — CRŪ Winery is proud to announce their new distributor partnership with Consortium Wine & Spirits in Florida. This partnership will continue to build CRŪ Winery’s distribution and presence in this key state while bringing highly acclaimed, single vineyard wines from California’s Santa Lucia Highlands into Consortium’s portfolio.
CRŪ Winery crafts wines from prestigious vineyards throughout the Central Coast with a focus on Chardonnay, Pinot Noir and Rhône varietals that consistently receive 90+ points from Wine Enthusiast and other premier wine publications. The winery has grown 400% percent since 2019, while expanding their distribution footprint both nationally and internationally.
“Expanding CRŪ Winery’s distribution across the US and internationally has been a key part of our growth strategy.” said CRŪ Winery CEO Nathan Stern. “Consortium is known for their highly experienced sales consultants, we look forward to leveraging their expertise to grow our presence across the state while introducing our high-quality wines to new accounts and consumers.”
“For Consortium, this was a great opportunity to represent one of the premier producers from California’s Santa Lucia Highlands. These wines resonate both with our portfolio and our customers and we are very happy to partner with CRŪ Winery in the State of Florida.” said Consortium Wine & Spirits Founder/President Jean Paul Varona.
The highly acclaimed wines from CRŪ Winery are available at premier restaurants and retail locations throughout the state of Florida. To learn more about CRŪ Winery, visit cruwinery.com.
ABOUT CRŪ WINERY
Deeply rooted in family & friends, CRŪ Winery sources fruit from some of the finest vineyards throughout the Central Coast of California. With a focus on Burgundian and Rhone varietals such as Pinot Noir, Chardonnay and Syrah, CRŪ Winery crafts wines for quality, everyday drinking. Learn more at www.cruwinery.com
ABOUT CONSORTIUM WINE & SPIRITS
Consortium Wine and Spirits Distribution is a family company that prioritizes family producers that focus on quality, sustainability, and wines that provide considerable value to our customers. The company was founded at the end of 2019 to bring attention to small to midsize producers and distillers that needed time attention in a competitive market. We believe strongly in bringing hospitality back into sales and a focused route to market. Consortium Wines and Spirits Distribution covers the entire State of Florida and continues to strive to be the best mid-size distributor in the State of Florida.
