Industry veteran brings more than two decades of marketing, strategy and innovation leadership to drive continued growth in sparkling wine.
October 6, 2026 (Healdsburg, CA) — Rack & Riddle, the nation’s leading custom sparkling wine producer, has announced that Laura Webb has joined the company as Chief Marketing Officer. Webb will be based out of Rack & Riddle’s Bacchus Landing location in Healdsburg.
Webb brings more than 20 years of experience leading marketing, sales, and strategic growth initiatives for premium consumer brands and business-to-business enterprises. She joins Rack & Riddle most recently from Cakebread Cellars, where she served as Vice President of Sales, Marketing and DTC, overseeing revenue channels including wholesale, direct to consumer e-commerce and wine club, hospitality, events and culinary. Earlier in her career, Webb held leadership roles across corporate strategy, global innovation and brand portfolio management at Brown-Forman and worked in sales management at E. & J. Gallo Winery. Her career spans leadership roles in brand strategy, innovation, commercialization, and customer growth across the wine, consumer products, hospitality, B2B and technology sectors.
As a member of Rack & Riddle’s Executive Leadership Team, Webb will spearhead the company’s strategy, innovation, commercialization and marketing functions partnering closely with leaders across the organization to strengthen its market position, accelerate growth, and support its long-term strategic vision. “As we expand our offerings and leadership in more categories, Laura’s combination of forward-thinking mindset, commercial expertise, customer focus, and collaborative style will be a tremendous asset for our company,” said Jeff Tuttle, CEO.
Webb’s appointment comes at a pivotal moment for Rack & Riddle, as the company continues to expand its production capacity and footprint across Sonoma County. Her focus on innovation and commercial strategy is expected to complement Rack & Riddle’s ongoing investments in operations and infrastructure, reinforcing the company’s position as the premier partner for wineries and retailers seeking custom sparkling wine production.
Webb sums up real opportunity at Rack & Riddle, saying “Sparkling is one of the most dynamic parts of the wine business, and Rack & Riddle is built to lead it, with the expertise and range to make everything from Méthode Champenoise to CALSECCO® and Charmat, flavored, and alcohol-removed and low alcohol wines. Consumers are exploring new styles, occasions and formats. Our opportunity is to help our partners meet them there, with innovation that brings new people into wine and grows the category for everyone.”
About Rack & Riddle
Rack & Riddle is the #1 custom sparkling wine producer in the U.S. With a legacy of creating sparkling wines for wineries of all sizes, the company pairs traditional methods with modern innovation. Founded in 2007, the company delivers turnkey sparkling wine solutions and custom brands, including Méthode Champenoise, CALSECCO® and Charmat style wines, flavors, and no- and low-alcohol wines. Production spans three world-class Sonoma County facilities, reflecting Rack & Riddle’s commitment to quality, sustainability, and long-term partnerships.
For more visit RackAndRiddle.com. Follow Rack & Riddle on LinkedIn.
