June 16, 2026 (New York, NY) — As digital commerce continues to reshape beverage alcohol purchasing behavior, industry leaders will gather for an upcoming Alcohol Beverage Executive Forum hosted by Newborn Evolution, focused on how brands can optimize Product Detail Page (PDP) content to drive revenue growth ahead of the critical Q4 holiday sales season.
The virtual forum, “How Beverage Leaders Can Turn PDP Content Into a Revenue Engine by Q3 — Before Holiday Sales Acceleration,” will take place on Wednesday, June 24, 2026, at 12:00 p.m. ET via Zoom. This complimentary Executive Forum is designed exclusively for leaders across the beverage alcohol industry.
Featured panelists include:
- Joanne Newborn, CEO, Newborn Evolution and 20+ year veteran of the wine and spirits industry, host and moderator
- Deborah Brenner, Founder & CEO, BevAlc360°
- Emily Bibeault, Ecommerce and Digital Director, Campari
- JoAnn Swapp, Owner, SaratogaWine.com
Today’s digital shelf is influencing purchase decisions long before consumers ever enter a store. Recent consumer research highlights the stakes for brands competing online:
- 73% of shoppers say detailed product content is the #1 reason they click “Buy”
- 67% of shoppers consider product images “very important” in purchase decisions
- 50% of consumers have abandoned purchases due to insufficient product information online
- 86% say they are unlikely to shop again with retailers that provide poor product information
- Companies lose an average of $9.7 million annually due to inaccurate or incomplete product information
(Sources: Pacvue, Syndigo, Chainstore Age, LinkedIn, Eklipse)
As ecommerce becomes increasingly fragmented and competitive, beverage alcohol leaders are facing mounting pressure to improve digital shelf execution, strengthen retailer alignment, and accelerate innovation launches online.
The Executive Forum will bring together senior leaders across ecommerce, digital, and commercial strategy to discuss what is working today, from fixing costly content gaps and improving discoverability, to aligning brand storytelling with retailer execution and increasing conversion across digital shelf environments.
The Executive Forum is being led by Newborn Evolution, a global leadership advisory firm that helps organizations build teams that think strategically, solve problems effectively, and take ownership of outcomes. The virtual session is designed for CEOs, CMOs, Chief Commercial Officers, Chief Digital Officers, and Heads of Ecommerce across the alcohol beverage industry. Attendees will gain actionable insights from experienced industry leaders, engage in peer-to-peer discussions on shared challenges, and receive a post-event recap of key takeaways.
Event Details
What: Wine & Spirits Executive Forum
Topic: How Beverage Leaders Can Turn PDP Content Into a Revenue Engine by Q3 — Before Holiday Sales Acceleration
When: Wednesday, June 24, 2026 | 12:00 p.m. ET
Where: Zoom (invite link provided upon registration) Register HERE: https://subscribepage.io/wine-and-spirits-executive-forum-jun2026
