Early Bird Registration Opens April 1
February 27, 2026 (Vallejo, CA) — BevFluence®, the hospitality industry’s leading immersive experience collaborators, today announced the launch of TERROIR — a bold new campaign designed to ignite real passion, build community, and drive discovery around seven of the world’s most dynamic beverage categories.
TERROIR stands for Touriga (Portuguese Varietals), Emerging, Riesling, Rum, Oloroso (Any Sherry), Italian Varietals, and Rye. But it’s more than a campaign. It’s a movement. BevFluence® is on a mission to turn creators, bartenders, sommeliers, and beverage directors into true ambassadors for these categories — creating genuine lust for these products among the people who shape what the world drinks.
Seven Categories. Three Events. One Mission.
Producers across all seven TERROIR categories will be featured at BevFluence’s three 2026 Speakeasy events — immersive, industry-only experiences that have generated a verified 20.7M social reach, 305.1K web reach, and 75 brand connections at our 2025 Chicago Speakeasy alone:
- Bay Area —June/July 2026
- Florida — August/September 2026
- Texas — October 2026
Beyond the events, every TERROIR participant will be part of extensive content campaigns produced by BevFluence® and our community of industry creators to drive discovery and tell the authentic stories behind these categories.
“Our Mission is to create evangelists while building awareness for these often overlooked producers and categories. If we can help producers in the U.S and around the world build new relationships and consciousness around these products, then we have done our job”. Justin Koury, CEO | BevFluence®
“We had to make some hard choices — there are so many categories we love. But the ones we landed on feel right. And the platform we built gives brands complete visibility: every entry, every sample, every post. No chasing. No wondering. It’s all there.” Todd Godbout, CTO | BevFluence®
Content will include industry publications, podcasts, and social media, and this holiday season, TERROIR participants will be featured in various holiday gift guides — timed perfectly for OND shoppers looking for the best in beverages.
Entry Details & Pricing
Early Bird Registration | April 1–30, 2026 | $435 per entry – Code is EarlyBird
Standard Registration | Opens May 1, 2026 | $600 per entry
Multi-Entry Discount | 6 or more entries $325 per entry (Early Bird only)
Entry Deadline | August 29, 2026. Products must be shipped to BevFluence® regional offices. For shipping details, terms and conditions, and size availability. Additional products will be sent to Speakeasy locations.
About BevFluence®
Founded in 2017, BevFluence® creates immersive Speakeasy experiences that connect food and beverage producers with the industry’s most influential voices — bartenders, media, creators, sommeliers, and beverage directors who shape culture.
