January 27, 2026 (Alexander Valley, CA) — April 18th, 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and genuine connection.Running throughout the entire month of April, TASTE Alexander Valley offers a rare opportunity to experience the region without the usual barriers of tasting fees. Participating wineries will provide complimentary tastings, welcoming guests to explore at their own pace while engaging directly with the growers, winemakers, and owners who define Alexander Valley.“TASTE Alexander Valley is about removing the barriers that often keep people from exploring wine,” said Jessie Vallery, Executive Director of Alexander Valley Winegrowers. “Whether you’re just starting to learn about wine, or you love tasting but are tired of the rising costs, this is an invitation to explore without hesitation. By removing tasting fees, we’re opening the door for visitors and locals alike to try new wines, visit wineries they may not normally access, and enjoy the genuine hospitality Alexander Valley is known for.”
Participating Wineries
Participating wineries include ACTA Wine, Silver Oak Cellars, Alexander Valley Vineyards, Trione Vineyards & Winery, Bedarra Vineyards, Lampson Family Wines, La Cienega Vineyard, Ramazzotti Wines, Mercury Wine, Robert Young Estate Winery, Stuhlmuller Vineyards, J Rickards Winery, and more.Notably, some participating wineries are not typically open to the public, making TASTE Alexander Valley a rare opportunity to enjoy intimate tasting experiences and behind-the-scenes perspectives that are seldom available outside of this month-long event.
Wine 101 for the Next Generation
As part of its commitment to welcoming new wine drinkers, TASTE Alexander Valley is also introducing a Wine 101 crash course designed specifically for college-age and Gen Z guests of legal drinking age. Hosted at Silver Oak Cellars on Saturday, April 18th, this complimentary experience pairs a local sommelier with a vine-to-bottle immersion that is approachable, inclusive, and intentionally not snobby. Participants will learn the basics of wine—how it’s made, how to taste it, and most importantly, how to understand what they like—without pressure or pretense. Following the session, attendees will be encouraged to visit additional participating wineries to continue exploring Alexander Valley wines, all free of charge.“We know young people are interested in wine,” Vallery added. “They just need to be met where they are and invited into the experience in a way that feels welcoming rather than overwhelming.”
Signature Experiences
In addition to complimentary tastings throughout the valley, TASTE Alexander Valley features curated experiences designed to deepen visitors’ connection to the region. Highlights include vintner pop-ups at local restaurants and hotels, an interactive tasting map via the HipMaps app, and a special Winemaker-Hosted Dinner at The Matheson on Saturday, April 18—bringing together Alexander Valley wines and exceptional cuisine for an intimate evening in downtown Healdsburg.
Make It a Getaway
Guests are encouraged to make a weekend of it—or stay longer—by taking advantage of exclusive lodging offers available throughout April at Appellation Hotel, Geyserville Inn, and Hotel Healdsburg. Special TASTE booking codes unlock discounted rates, making it easy to fully immerse yourself in Alexander Valley during one of its most beautiful—and relaxed—seasons.
Plan Your Visit
Full event details, participating winery offerings, lodging links, and an interactive tasting map are available at alexandervalley.org/taste-alexander-valley/
Sponsors
TASTE Alexander Valley is made possible through the support of valued partners and sponsors Stay Healdsburg, the Healdsburg Chamber of Commerce, and Peloton Photo.
