May 12, 2026 (Folsom, CA) — The Barbera Festival, the premier celebration of the Barbera varietal in the United States, is proud to announce its return to Folsom, California, for its 13th annual event. Scheduled for Saturday, August 29, 2026, the festival will serve as the flagship industry activation for National Barbera Day, highlighting the growth and premiumization of the varietal within California’s wine landscape.
After over a decade of elevating the profile of Barbera, the festival is returning to Folsom to leverage the city’s sophisticated demographic and central location between the Sierra Foothills and the Greater Sacramento market. The event offers a strategic platform for wineries to engage with a concentrated audience of
“Barbera-centric” consumers and industry professionals.
Why Join the 13th Annual Celebration?
Targeted Audience: Our guests are curated wine aficionados specifically seeking out Barbera. This is a high-conversion environment for wine club sign-ups and mailing list growth.
The Folsom Advantage: Our return to Folsom provides a central, luxury indoor/outdoor venue that draws a sophisticated crowd from the Greater Sacramento and Gold Country regions.
Recognition: Benefit from a multi-channel marketing campaign celebrating National Barbera Day, putting your labels in front of thousands of digital and local followers.
VIP Experience: We provide a professional, seamless setup for our winery partners, including ice, pouring surfaces, and gourmet food pairings to ensure your wine is showcased at its best.
Secure Your Spot
Space is limited to ensure an intimate, high-end experience for our guests, and we prioritize wineries that have supported the Barbera movement over our 13-year history.
To register as a pouring partner or to view our sponsorship tiers, please visit:
https://amadorwine.com/event-barbera-festival-winery-registration/
Deadline for marketing inclusion: June 12, 2026
We look forward to celebrating with you in Folsom this August!
