Afternoon Brief, December 2

Trending Story
Napa Green Achieves Historic Milestone – All Member Vineyards Successfully Phase Out Roundup
Napa Green, a leading wine industry nonprofit providing certification and expert assistance for regenerative viticulture and sustainable winemaking, has achieved a groundbreaking milestone: all 56 member growers have successfully eliminated the use of Roundup and glyphosate-based products across 101 Napa Green Certified Vineyard properties totaling 6,000 acres—meeting the ambitious deadline set at the end of 2023…
M. A. Silva USA
Featured Article
“Behold the Man”: AI Will Never Replace Human Perception of Wine (OpEd)
In the wine industry, there’s speculation that, in a few years, there will be only a few human wine journalists left. Who needs people when AI can write, maybe even dispense reviews, about wine with infinitely more insight? And do it far, far faster and cheaper?
Wine Industry Network
North Coast Wine Industry Expo
Today’s News
The Michelin Guide Expands Its Expertise in Recommendations and Introduces a New Distinction in the World of Wine
The Michelin Grape, Michelin Guide’s new distinction, will now spotlight wine estates across different regions of the world. It will assess their overall excellence based on five universal criteria applied consistently…
Sustainable Feed Breakthrough: Wine Waste Drives Abalone Growth
A groundbreaking project, spearheaded by the Kashia Band of Pomo Indians of Stewarts Point Rancheria in Sonoma County, is demonstrating that grape pomace – the skins, seeds, and stems discarded after winemaking – can serve as a highly effective primary ingredient for red abalone feed…
Anderson Valley Winegrowers Unveil New Charitable Fund to Strengthen the Heart of the Valley—Its People
Registration Opens for Wine Market Council Research Seminar in New York
Wineries Pleased to Move on from Pacificorp Lawsuit
WSWA’s Access Live 2026 Announces Exciting Main Stage Highlights and Event Programming
BMO Middle Market M&A Acted as Exclusive Financial Advisor to The Wine Group on Its Sale of SIMI Brand to WarRoom Cellars
Heart of the Willamette Wineries Choose CellarPass for 2026 Passport
Drink Washington State and Eternal Wines Opens New Tasting Room
Linfield University Launches WSET Club Program to Expand Wine Education Access
French Retailers, Suppliers Sign Charter on Annual Pricing Negotiations
‘It Just Makes Sense’: Why In-Market Bottling Is Winning the Sustainability Battle
Premium Wine Demand Surges in Key Latin American Markets
ATPGroup
Blogs
How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
Under the Hood: The Dismal Math of Napa’s Unharvested Acres
Lessons Netflix Can Teach the Wine Industry
Portugal’s Amazing Diversity
What Is Wine? What Is Gin?
HOBO Data Loggers
Wine Industry Careers
Office Manager
Jackson Family Wines – Healdsburg, CA
Executive Assistant
Adobe Road Winery – Petaluma, CA
Landscaper
Sci-Tek Staffing – Rutherford, CA
More Wine Industry Jobs
WineDirect Fulfillment
People
In Memoriam: Philippe Girardet
Then a Farmworker in Napa, Now He Owns a Label: A Latino’s Journey for Visibility in a Challenging Industry
Glamour Exclusive: In Conversation with Award Winning Winemaker, Kiara Scott Farmer
The Long Term Vision of Lyons Vineyard
The Jancis Robinson Story, Episode 4 – Fruiting
Wine Industry Advisor
North Coast Wine Industry Expo
North Coast Wine Industry Expo Exhibitors Guide
The North Coast Wine Industry Expo (WIN Expo) trade show floor hosts nearly 300 exhibitors in two buildings plus exterior exhibits. To help you find what’s relevant and interesting to you the Wine Industry Advisor has put together an Exhibitors Guide…
Transforming Wine Industry Operations: Can-Am’s Dynamic Off-Road Vehicles Debut at the 2025 WIN Expo
The Wine Industry Equipment & Service Experts
Grower-Funded Research Tackles Vineyard Pests and Diseases Head-On
Wine Marketing Is Easy When You Coast
North Coast Wine Industry Expo
WIN Marketplace
Oak Barrels for Sale – All Vintages Available!
22ft. Marine Falcon Kit
FireHawk Bioherbicide Concentrate
5 Ton Euro Press
More Marketplace Listings
WIN Marketplace
Supplier News
Sustainable, Powerful, and Cost-Efficient Farm Equipment
Practical Insights from 20+ Years Helping Wineries Simplify Checkout and Boost DTC Performance
Verdi’s New 1″ to 4″ Smart Valve Helps Growers Irrigate Precisely, Verify, and Report
Are My Executives Prepared to Handle Conflict Resolution?
More Supplier News
Infinity Bottling
Vineyard & Winery
SIP Certified: Vineyards Setting the Sustainability Standard Since 2008
Introducing Montage Estate: Curated Wines from Montage International in Collaboration with Aperture Cellars
Napa Valley Wine Train Announces “Midnight in Paris: A Legacy NYE Celebration” to Ring in 2026
McCollum Heritage 91 Announces Participation in the One Barrel Challenge with Adelsheim Vineyard
What Makes Cabernet Franc New York’s Most Celebrated Red Wine?
Wine Sales Symposium

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