October 2, 2025 — After its successful re-positioning in September, ProWein Düsseldorf is now also sending a clear signal in terms of personnel: starting on October 15, 2025, Frank Schindler (50) will take over the project management as Director of the world leading trade fair for wines and spirits. In his new role he will lead the project team in Düsseldorf and be in charge of project management of ProWein Düsseldorf including ProSpirits as well as of the six international ProWein World trade fairs in Asia and South America. Frank Schindler will also drive global strategic positioning as well as international marketing. In organizational terms he will work in the operative division of Marius Berlemann, Chief Operating Officer of Messe Düsseldorf GmbH, reporting directly to Michael Degen, Executive Director Trade Fairs.
“In Frank Schindler we have an expert who is very well connected in the international wine and spirits world at the helm of ProWein Düsseldorf. He embodies the energy and creative drive we need for the next phase of our No. 1. trade fair. Right now, as we strategically realign and ambitiously develop the brand further, he is exactly the right person to translate this sense of new departures into concrete successes,” said Marius Berlemann, Chief Operating Officer at Messe Düsseldorf.
About Frank Schindler
ProWein Düsseldorf has gained a proven industry expert in Frank Schindler. Due to his former position as Managing Director of tradition-rich winery Esterhazy in the Burgenland and as Managing Director of VINUM Weinhandel GmbH headquartered in South Tyrol, he brings with him international experience, strategic know-how and a strong networking base in all areas. With his academic training (WSET) and a Master’s in International Wine Marketing he also has extensive wine and spirits expertise.
Frank Schindler looks ahead full of enthusiasm: “With its blend of internationality, professionalism and innovative power, ProWein is unique in the world of wines and spirits. I am therefore delighted to be able to work with a well-coordinated and motivated team to take the already initiated realignment of ProWein Düsseldorf and its international satellites into the future. We will take bold steps and be guided by the specific needs of the industry to successfully further develop ProWein Düsseldorf’s status as a leading trade fair.”
The next ProWein Düsseldorf will be held from March 15 – 17, 2026 in Düsseldorf, Germany. For further information on visiting or exhibiting at ProWein 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/
