In this episode of the WIN Insider Series, George Christie sits down with Dominic “Dom” Engels, the newly appointed CEO of Bronco Wine Company, one of the largest family-owned wineries in the U.S. Dom shares his unconventional path into the wine industry, shaped by leadership roles at The Wonderful Company, Stone Brewing, and Revolution Foods. He offers a candid perspective on how the wine industry must evolve to stay relevant—by embracing innovation, agility, and a modern leadership mindset.
Dom discusses Bronco’s transition from founder-led management to a more professionalized structure, and how the company is working to build an enduring institution beyond its roots. From generational shifts and changing consumer preferences to the need for clarity, focus, and bold decision-making, this conversation dives deep into what it takes to lead—and adapt—in a time of transformation.
