Travel Paso and The Original Farmers Market bring visitors a special wine sampling pop-up each Thursday during the Summer Music Series. The month-long promotion includes a sweepstakes to win a trip to Paso Robles, a dedicated Paso wine list at Bar 326 and more at the iconic Los Angeles landmark.
July 30, 2025 (Paso Robles, CA)—Let’s Go to Paso…in Los Angeles! Travel Paso, the official destination marketing organization for Paso Robles, CA, invites you to visit The Original Farmers Market each Thursday, August 7, 14, 21 and 28, for a pop-up experience to discover all that is Paso Robles. Visitors can look forward to complimentary wine samples from Paso’s most coveted wineries, liaising with Paso locals and entering the special sweepstakes to win a trip to the destination.
The wine garden pop-up will be located in the Plaza area of the Farmers Market, near the Clock Tower, each Thursday in August from 5:30-8:30 pm, and will align with the Market’s Summer Music Series, happening each Thursday from 7:00-9:00 pm. Paso Robles invites Angelenos to listen to music, sample wine, wander the shops, and enter to win an exclusive trip to wine country. Find a wine you like? Extend the sampling and purchase a glass from Bar 326 within the Farmers Market who will feature a Paso Robles wine menu throughout August.
“The Original Farmers Market is a great venue for Paso Robles to host its summer campaign – Let’s Go to Paso,” said Stacie Jacob, President and CEO of Travel Paso. “Paso Robles is a 3.5-hour drive away, making it the perfect getaway for Angelenos looking to escape the city, retreat to rural California and connect to a community filled with makers and innovators.”
Home to more than 200 wineries, Paso Robles is a dynamic wine country destination known for its majestic rolling hills, acclaimed vineyards, and a welcoming blend of small-town charm and world-class food, wine, and art. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso offers visitors the best of wine and cowboy country, along with beach access and Michelin-starred dining.
Thinking of visiting? Give Paso Robles a test drive at the Original Farmers Market in Los Angeles and experience wine samples from celebrated Paso wineries including Bodega de Edgar,Hope Family Wines, Linne Calodo, McPrice Myers, Robert Hall, and Thacher.
Also visit TravelPaso.com and enter our sweepstakes during the month of August for a chance to win one of three unforgettable getaways to Paso Robles including the Grand Prize of an Exclusive Paso Robles Wine Country Getaway for Four valued at over $3000! *terms and conditions apply*
GRAND PRIZE
Value $3000
- A $1000 Lodging Credit – You pick the Paso Robles hotel, resort, or wine country hideaway — your dream stay, covered.
- Passes for Four (4) to the Groundbreaking Immersive Art Installation, Sensorio – Experience these sprawling, outdoor light exhibits with Four Total Glow Passes.
- Exclusive Wine Tasting Experiences for Four (4) – You and your crew will get behind-the-scenes access — with private tastings, stunning views, and rare pours at six acclaimed Paso Robles wineries including:
- Bodega de Edgar, Hope Family Wines, Linne Calodo, McPrice Myers, Robert Hall, and Thacher.
SECOND PRIZE
Value: $1000
- Two (2) VIP Tickets to the Paso Wine Fest Grand Tasting on May 16, 2026 – Hosted at the Paso Robles Event Center featuring over 100 local producers, it’s the perfect place to sip, explore, and unwind.
- A $500 Lodging Credit – Stay at the Paso Robles accommodation of your choice; your ideal wine country weekend awaits.
THIRD PRIZE
Value: $850
- Two (2) Tickets to Whale Rock Music Festival September 13, 2025 – Castoro Cellars’ beloved annual event features live bands on two stages, local art, family-friendly activities, yoga, and of course, Castoro wines, craft brews, and food trucks.
- A $250 Lodging Credit – Use towards a Paso Robles lodging accommodation.
- Paso In a Box – A curated bundle of Paso swag and gourmet goodies.
Paso Robles could not imagine a more fitting partner venue for this pop up experience than “LA’s Living Room.” Since 1934, the Original Farmers Market has been a beloved Los Angeles landmark and gathering place for the community and travelers from around the world. Known for its rich history and celebrity visits from Marilyn Monroe to the Beatles, the Market is home to a vibrant mix of fresh produce stalls, local food vendors, and family-friendly entertainment. The Farmers Market is also connected to The Grove Shopping Center, one of the top retail destinations in the United States.
“We couldn’t think of a better partner for our Summer Music Series than Travel Paso,” said Ilysha Buss, Director of Marketing and Communications for The Original Farmers Market. The Market has always taken great pride in featuring the best of California and the wine selection at Bar 326 is a terrific example. We are excited to invite our customers to sample the best of Paso’s wineries during our summer music series, making for a truly quintessential Los Angeles summer evening out!”
Every summer, the Market also hosts its popular Summer Music Series, filling the Plaza with live music every Thursday evening from June through August. Guests can shop, dine, and now sip Paso wines while enjoying open-air concerts in an atmosphere that captures the timeless charm and welcoming spirit that makes the Original Farmers Market an LA icon for generations.
August Performances:
- 8/7 TOM KENNY AND THE HI-SEAS | ROCK & SOUL
- 8/14 THE MEMPHIS KINGS JUMP BLUES ‘N’ SWING
- 8/21 PINO NOIR | INTOXICATING GYPSY JAZZ & SWING
- 8/28 SANGRE NUEVA | SALSA
*subject to change
For full details on participating wineries, the music lineup, and what to expect, visit travelpaso.com or farmersmarketla.com. This August, bring friends and soak up the summer evenings with great sips, local music, and your latest discovery – Paso Robles Wine Country. We hope you enjoy a taste of Paso in your own backyard and, in turn, come see what the Paso Robles destination has to offer up the road.
About Travel Paso
Travel Paso is the official destination marketing organization (DMO) for Paso Robles, CA. Travel Paso leads the tourism community in the Paso Robles region through marketing, branding, and selling Paso Robles to our visitors; advocating for our tourism ecosystem; and sharing critical industry data. Leading the destination in both marketing and management, Travel Paso promotes the community as an attractive travel destination and enhances its public image as a dynamic place to live and work. Through the impact of travel, the organization strengthens the economic position of tourism, supports business opportunities, and enhances residents’ quality of life.
Escape to the majestic rolling hills and celebrated wineries of Paso Robles. Located midway between Los Angeles and San Francisco and bordered by coastal Highway 1 and the 101, Paso Robles is California wine country with beach access and Michelin stars. A community of cowboys and innovators, it’s where world-class food, wine, and art meet small-town charm. #TravelPaso TravelPaso.com| IG:@TravelPaso
ABOUT THE ORIGINAL FARMERS MARKET
The Original Farmers Market has been Los Angeles’ favorite gathering place since 1934. With more than 85 grocers, retailers, and restaurants—as well as year-round activities for the whole family—the Farmers Market is a beloved place for locals and one of the top tourist destinations in Los Angeles. For more information, visit www.farmersmarketla.com. Follow the Farmers Market on Facebook at facebook.com/farmersmarketla and Instagram at Instagram.com/farmersmarketla.
