Suttons Bay, MICH. (April 8, 2025) – Michigan-based Shady Lane Cellars is taking its wines worldwide with a rare European travel experience next Spring.
Combining the ultimate blend of luxury, culture and fine wine, the estate winery has partnered with Fly Lansing Travel to create its first-ever Tulips & Wine on the Rhine Wine River Cruise. This exclusive voyage allows guests to follow along the Rhine, Main, Danube and Moselle Rivers for a 7-day cruise that includes onboard wine tasting and a wine dinner with Kasey Wierzba, Shady Lane Cellars’ executive winemaker and general manager.
Travelers are invited to plan ahead to immerse themselves in these breathtaking landscapes while indulging in exceptional wine experiences from April 19-26, 2026.
Luke Hershey, sales and Tasting Room manager at Shady Lane Cellars, has been working with Liz Andrews of Fly Lansing Travel for over a year to coordinate this opportunity. The team is working to increase awareness of Shady Lane Cellars’ award-winning wines and sustainable wine-making processes.
“It gives club members and their family and friends the ability to explore a unique area of the world, venture on special excursions and drink fantastic wine – all while building a connection with our winemakers and team,” he said.
Sailing on the brand-new Emerald Luna, guests will be treated to first-class accommodations, innovative amenities—including a heated pool that transforms into a cinema—and gourmet dining at Reflections Restaurant and The Terrace. It includes private onboard wine tastings and a winery dinner featuring Shady Lane Cellars and local European wines.
“April is a peak time to travel to central Europe to experience the tulips in full bloom,” Hershey said.
The itinerary includes stops in Zurich, Freiburg, Strasbourg, Koblenz, Cologne, and Amsterdam. Guests can experience guided city tours, scenic vineyard hikes, visits to world-renowned landmarks like Keukenhof Gardens and excursions to iconic locations such as Heidelberg Castle.
“This is a comfortable and accessible trip for everyone,” said Hershey. “It allows attendees to explore and be as adventurous as they would like during the day, while getting to relax and indulge in food and wine on the ship.”
Hershey will host an informational event at noon on Sunday, April 27 at Shady Lane Cellars, 9580 E. Shady Lane in Suttons Bay, Mich., for those who would like to learn more about the Tulips & Wine on the Rhine River Cruise. All are welcome to attend the presentation and Q&A session, which includes complementary charcuterie followed by live music from 2-5 p.m.
So far, Hershey said, the interest has been great.
“Several club members and an employee have already booked their trips,” Hershey added.
Spaces are limited. Valid passports are required. Those interested in booking the river cruise experience will also gain access to promotional pricing, which can result in saving $1,000 off the cost per person or free economy airfare, up to $1,500 value per person. Airfare is not otherwise included in the cost of the tour, All accommodations, onboard meals, beverages, gratuity and English-speaking guides are included.
To secure your spot for this unforgettable European river cruise experience, visit https://thetravel-collective.com/ShadyLaneCellars.
ABOUT SHADY LANE CELLARS
Shady Lane Cellars produces one of the largest percentages of estate-grown wine in its region. Offering hilltop views of the Leelanau Peninsula in northern Michigan, the winery and its staff create a comfortable approach to wine. The winery was founded in 1999. Since 2017 all Shady Lane Cellars wines are 100 percent estate-grown. In 2020, Shady Lane Cellars’ vineyard earned Sustainability in Practice – or SIP Certified – status. Hours are Noon to 6 p.m. Sunday-Thursday and 11 a.m. to 7 p.m. Friday-Saturday.
