Deehan joins The Vice with 30 Years of Sales Experience in the Wine Industry
Napa, CA – June 6, 2024 – The Vice Wines, celebrated for its exceptional, accessible luxury Napa Valley wines, is pleased to announce the appointment of Mickey Deehan as National Sales Director. Deehan, with his extensive experience and knowledge in all channels of the trade, will spearhead the brand’s presence across the entire U.S. market.
Deehan’s experience spans over three decades, including his most recent roles at WINC, Integrated Beverage Group, Josh Cellars, Cooper Cane, Hope Family Wines, Pacific Wine Partners, a division of Constellation Brands, Constellation and E. & J. Gallo Winery.
“The Vice is fortunate to have found a National Sales Director whose wealth of experience combined with an energetic, inspiring leadership style, has won deep connections with large and small distributors, national and regional accounts, and every major independent distributor, broker, and agency in North America, Europe, Asia, and Australia,” said Malek Amrani, Founder and Winemaker at The Vice Wines. “We are excited for Mickey to help grow The Vice’s presence and help make the wines accessible to a greater audience. Mickey joining the team marks a new milestone for The Vice.”
In his new role, Deehan will utilize his deep connections across the US to build the best route to market for the company as brands emerge, expanding on the company’s established presence and existing distribution. In addition to working with The Vice, Deehan serves as Head of Business Development in the U.S. for brands including Wine Victoria (Australia) and Buzzkill non-alcoholic wines.
“We are excited for Mickey to help tell the story of The Vice Wines and bring our exceptional, accessible luxury Napa Valley wines to the attention of wine lovers nationwide,” said Torie Greenberg Amrani, Co-Founder at The Vice Wines.
Deehan officially joins The Vice Wines as National Sales Director in June 2024.
About The Vice Wine
The Vice is a Napa Valley luxury wine brand made in small batches. Each batch is crafted from single grape varietals sourced from hand-selected vineyards that best express the grape varietal and the region that it comes from. The Vice is a result of passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend. The Vice is about as personal of a brand as it gets. Everything is done by the founders. We drive the truck to get our fruit, we crush, bottle, label; we do everything by hand when possible. We design the labels, work the market, and sell the wine. We believe that the best wines in the world aren’t the most expensive ones. We thrive at providing the best quality wine at the best value. For more information visit thevice.com and follow on @thevicewine.
