Napa, Calif., May 2, 2024 – Treasury Americas, a division of global wine company Treasury Wine Estates, has been recognized for its excellence, innovation, and creativity in marketing for the first annual Wine Marketing Awards. Presented by Wine Industry Network, these prestigious awards recognize Treasury Americas’ unwavering commitment to reaching consumers where they are through innovative means while successfully navigating the unique challenges of marketing wine in a hyper-competitive and highly regulated market.
Treasury Americas’ accomplishments are highlighted in three categories across its brands:
Cause Marketing: Frank Family Vineyards: #FrankForACause
Napa’s Frank Family Vineyards established the #FrankForACause giving campaign as a philanthropic avenue to contribute to the well-being of its Napa community and beyond. These efforts have garnered nearly $500,000 to benefit the Breast Cancer Research Foundation, Feeding America, Autism Speaks, the James Beard Foundation’s Open for Good Campaign, the Humane Society of the United States, the Arbor Day Foundation and, most recently, K9s For Warriors.
AI/Website Marketing: WineEvent.com
In March 2023, Treasury Americas launched WineEvent.com – a flash-sale website for all its brands in the Americas. To solve for limited bandwidth on the digital team, nearly all content in the creation of the site and ongoing content have been created using Generative AI platforms such as ChatGPT and Gemini.
This innovative site and content development method has successfully achieved business goals and continues to show how AI can create added bandwidth for marketing teams, support increased creativity and drive further innovation.
Packaging: Tapestry
Tapestry is a celebration of the unique terroir of Paso Robles, brought to life through the art of the blend. In partnership with branding and design firm Makers & Allies, Tapestry’s label design, featuring custom illustrations and typography featuring flora and fauna native to California’s Central Coast, pays homage to the region’s captivating biodiversity.
Together, a robust social media plan, photo and video shoots, and lifestyle content all led to a successful brand launch that embodies the brand’s ethos of “The Art of The Blend.”
To learn more about Treasury Americas’ unwavering commitment to reaching consumers, hear from Ben Dollard, President of Treasury Americas, the keynote speaker at this year’s Wine Sales Symposium on May 16, 2024, in Santa Rosa, CA.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading premium wine companies, and is listed on the Australian Securities Exchange.
TWE’s global, multi-regional sourcing model includes world class vineyard and production assets in internationally acclaimed winemaking regions including Barossa Valley and Coonawarra in Australia, Napa Valley in the United States, Marlborough in New Zealand, Bordeaux in France, and Tuscany in Italy. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business.
TWE’s global portfolio is available in more than 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards.
The company employs a global team of approximately 2,500 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, celebrate unique differences, and deliver together.
About Treasury Americas
With its U.S. headquarters in Napa, California, Treasury Americas is one of the largest Napa Valley growers, producing luxury grapes in 10 Napa American Viticultural Areas (AVAs) and supplying the strongest luxury portfolio of iconic American brands, such as Beaulieu Vineyard, Beringer Vineyards, DAOU Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery, and Sterling Vineyards, that have been awarded more than 2,000 90+ scores from respected wine critics globally. With beloved wineries in California’s most celebrated wine regions, Treasury Americas takes a comprehensive approach to sustainability. Recognized as the California Green Medal Leader, the Sustainable Business of the Year by the Napa Chamber of Commerce, #1 Healthiest Employer in the Bay Area and a top Healthiest Employer nationally, Treasury Americas’ commitment to supporting a prosperous future for winegrowing is clear.
