Woman-Owned Creative Agency Celebrates Three Decades of Repositioning Wine, Luxury, and Ambitious Brands for Relevance and Growth

June 24, 2026 (Napa, CA)DESIGNTHIS!, the woman-owned branding and design agency based in Napa Valley, proudly celebrates 30 years of elevating brands through brilliant design, impactful strategy, and responsive service.

Kim Shaeffer, CEO and Creative Director, DesignThis, at the DesignThis office in Napa, California. She is accompanied by best friend Remi. Photo credit: Brandon McGanty

Founded in 1996 by Los Angeles transplants Kim Shaeffer and Amy Predmore, DESIGNTHIS! began as a vision to provide exceptional design that then grew to become a cornerstone creative partner for the Napa Valley business community and beyond, serving a wide range of industries.

“Thirty years represents the scale of our commitment to resisting the usual, pushing creative boundaries in both print and digital, and partnering with our clients to build brands for long-term relevance and growth,” said Kim Shaeffer, CEO and Creative Director. “We love the privilege of supporting our clients and community to evolve and thrive.”

For three decades DESIGNTHIS! has been instrumental in shaping the way Wine Country presents itself to the world. The agency was on the ground floor with iconic wineries like Far Niente, creating communication materials and building some of the industry’s first websites in the late 1990s and early 2000s, establishing their paradigm as forward-thinking partners who transformed the vision for the ways wineries connected with consumers.

“We haven’t just built websites, we have helped wineries transform authentic brand stories into consumer connection and market momentum,” said Amy Predmore, Co-Founder. “We’ve been Wine Country’s partner in adopting new technology and providing the support to make that technology work.”

DESIGNTHIS! has been a growth partner with prestigious wine brands including Kamen Wines, Chateau Montelena, Cakebread Cellars, Fantesca Estate & Winery, Bouchaine Vineyards, Vineyard 29, Laird Family Estate and Mark Herold Wines.

Beyond wine, DESIGNTHIS! has served a diverse range of local businesses and organizations—from early clients like Harbinger, Napa River Inn, Justin-Siena High School, and Payroll Masters to construction, architecture, and engineering firms like Grassi Construction, vanderToolen Associates, and MK2 Engineers, and nonprofits including Napa Humane, Napa County Landmarks, and Mentis.

Most recently, work on Prophet & Poet—the ultra-premium wine label co-founded by preeminent winemaker Jesse Katz, iconic actress Jessica Biel, and legendary performer Justin TImberlake—earned both a 2025 GDUSA American Packaging Design Award and the 2025 WIN Marketing Award for Packaging Design. The Tarot-inspired packaging transforms each bottle into a collectible work of art. Prophet & Poet’s inaugural vintage earned five 100-point scores and was declared “California’s Hottest Cult Cabernet” by Robb Report.

As a boutique agency, DESIGNTHIS! maintains its founding philosophy: clients benefit from direct communication with the experts executing their projects. The same core team often works with clients for years, building deep understanding and trust.

As DESIGNTHIS! enters its fourth decade, the agency remains committed to growing brands through brilliant design, deliberate strategy, and responsive service—while always resisting the usual.


About DESIGNTHIS!
Founded in 1996, DESIGNTHIS! is a woman-owned branding agency based in Napa Valley specializing in wine, luxury, and ambitious brands. The agency provides comprehensive branding, packaging, web development, and digital marketing services. Located at 1547 Third Street in Napa, California, DESIGNTHIS! partners with clients to define who they are and stand out from the noise. For more information, visit designthis.com.

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