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FitVine Wine Named Official Wine and Celebration Partner of the Rock ‘N’ Roll Running Series


TAMPA, Fla. (Dec. 12, 2023) – Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with FitVine Wine. The partnership will feature FitVine as the Official Wine and Celebration Partner of each Rock ‘n’ Roll® Running Series event in the United States and see FitVine wine and prosecco available to try at every tour stop on the Series.

FitVine Wine was created in 2015 by friends who saw a gap in the market for great tasting wines that better fit their active and balanced lifestyle. With a focus on crafting delicious, sustainably produced wines that deliver key wellness benefits, FitVine wines have zero sugar, low sulfites and tannins, full alcohol, are gluten free and have less than 125 calories per 5oz serving. They are designed for those who want great wine without unnecessary ingredients or compromise.

“FitVine wine is all about balance and the belief that you shouldn’t have to choose between things you love—whether it’s crushing a PR or enjoying a delicious glass of zero-sugar, full-flavor wine. We also believe wine should be fun and celebrate living your best life, so partnering with a like-minded brand like the Rock ‘n’ Roll Running Series to bring FitVine to runners across the country feels like the perfect pairing,” said Blaire Fraser, Vice President Marketing, FitVine Wines. “We’re so excited to be the official celebration partner of the Rock ‘n’ Roll Running Series and can’t wait to support them in their mission to Bring Fun to the Run.”

Runners will get to enjoy FitVine Wine at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as a toast to their success at the Finish Line Festival once their race is complete. 

“We’re excited to welcome FitVine Wine to the Rock ‘n’ Roll Running Series family as the Official Wine and Celebration Partner. FitVine Wine offers our participants just what they are looking for in a product that both compliments their training and celebrates their accomplishments. We’re looking forward to toasting all athletes that cross a Rock ‘n’ Roll finish line this coming year with a celebratory glass of FitVine,” said Matt Wikstrom, Chief Partnerships Officer at The IRONMAN Group.

Known for Bringing Fun to the Run®, the Rock ‘n’ Roll Running Series has a distance and destination for everyone, including 1-mile, 5K, 10K, half marathon, marathon, as well as Doggie Dash and KiDS ROCK® options. With the Series’ lively race atmosphere and celebratory Encore Entertainment, the Rock ‘n’ Roll Running Series combines live music and entertainment with scenic routes that give participants a running tour of host cities.

For more information on FitVine Wine, visit www.fitvinewine.com.

For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com.



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