Wine Focused Brand Diversifies The Prisoner Wine Company’s Red Varietal Driven Portfolio
St. Helena, CA (August 9, 2022) – The Prisoner Wine Company, known for defining the red blend category of wine and its visually provocative labels, announced today that it has added to its growing brand portfolio with the launch of Blindfold.
Blindfold is the fourth brand under The Prisoner Wine Company portfolio, and will feature light and vibrant, elegant white wine expressions from renowned North Coast vineyards and appellations. Inspired by The Prisoner Wine Company’s ethos of being unrestricted by tradition and dedication to progressive winemaking, Blindfold’s first release is a still Blanc de Noir from Sonoma County.
“Introducing Blindfold with our first bottling of a 2021 Blanc de Noir is something our team is very proud of,” says Chrissy Wittmann, Director of Winemaking, The Prisoner Wine Company. “The Prisoner Red Blend is what made The Prisoner Wine Company what it is today and we saw an opportunity to take that signature formula of blending uncommon varietals to a new category with white wine.”
Blindfold’s Pinot Noir grapes are picked early and hand harvested, and direct to press processing produces a white, still wine with the slightest salmon colored hue at 12.5% ABV. Some Viognier and Gewurztraminer are blended in to add fuller texture and a rich mouthfeel while producing a light, elegant and vibrant white wine expression with notes of in-season citrus, white flower, white peach, and a hint of tart cranberry. SRP is $35.
True to The Prisoner Wine Company’s tradition of creating provocative label designs, Blindfold’s bottle is designed to evoke a tactile experience that will stand out on shelves. The top label was created with CGI technology to depict a realistic illustration of textured fabric, akin to a blindfold. As consumers interact with the bottle, they will discover a hidden message found on the inside of the front label.
Blindfold is available for purchase now through the winery’s website, and will be available at retailers around the country in the coming weeks. For more information on Blindfold or to purchase, please visit: https://theprisonerwinecompany.com/products/2021-blindfold-blanc-de-noir.
About The Prisoner Wine Company
When The Prisoner was released two decades ago as a complex blend of some of California’s best and most unusual grape varieties, it swiftly and permanently changed the American perception of what a red blend wine could be. The Prisoner Wine Company grew to include a range of rule-bending blends with provocative label designs, and the portfolio has been recognized by consumers and critics alike as one of the most innovative wine brands in the market, leading the resurgence of California luxury red blends and earning “cult” wine status. Today, Director of Winemaking Chrissy Wittmann and her team work with over 100 growers in northern California, bringing together exceptional fruit to produce a family of bold and intriguing wines. The Prisoner Wine Company is located on Highway 29 in Napa Valley and welcomes visitors year-round for unexpected, immersive experiences.
