Home Industry News Releases Beck Family Estates Announces New Hires to Bolster U.S. Operations Team

Beck Family Estates Announces New Hires to Bolster U.S. Operations Team


New Marketing Director and Midwest Sales Director Will Continue to Elevate Portfolio

McMinnville, OR – (March 9, 2022) – Beck Family Estates, the exclusive importer and sales agency for South Africa-based Graham Beck and Steenberg Vineyards, and Oregon-based Abbott Claim and Angela Vineyards, announces two new appointments to the team in the U.S. Jenna LaCroix joins BFE as the new Director of Marketing, and Lola Buchbinder joins the sales team as Regional Manager for the Midwest.

Following on the heels of President John Kochis’ appointment last year, Beck Family Estates is continuing to grow the team and the company in exciting ways. Core focus for the company continues to be growing the portfolio’s position in the U.S. market, with the Graham Beck brand leading the way. Already the U.S. category leader for South Africa’s Méthode Cap Classique wines, Beck Family Estates expects to see Graham Beck take a leading position within the greater sparkling wine category.

Jenna LaCroix joins the Beck Family Estates team as Director of Marketing, bringing over a decade of experience in the wine industry. Most recently, she served in a Marketing Director role with Stoller Wine Group where she managed the in-house creative team and launched both a lifestyle brand and a canned wine brand to the market.

Lola Buchbinder joins Beck Family Estates as the Regional Manager for the Midwest. Lola comes to Beck Family Estates after several years with Texas Importers and Distributors and is a fine wine specialist with buyer expertise across on-premise and national chain retail. Lola has been recognized as a top tier sales representative of Graham Beck across the United States.

“Growing our team, with a diverse set of skills and experiences, is a key step in our evolution. We are making a significant investment in the U.S. and as markets are re-opening, having a dynamic team on the ground will set our course for the next several years.  We are always focused on sharing our exceptional wines with wine lovers, and our team is the catalyst that will drive the awareness that elevates our brands within the minds of U.S. consumers.”, says John Kochis, President of Beck Family Estates.

About Beck Family Estates    

Beck Family Estates is a family-owned company championing unique vineyard sites and wineries in South Africa and Oregon. As grape growers, winemakers, importers and marketers, the company is lauded for its long-term, multi-generational commitment to local communities, as well as environmental restoration, conservation, and regenerative farming. Led by Antony Beck, the company is the exclusive importer for the acclaimed, méthode champenoise house, Graham Beck, as well as Steenberg Vineyards, the oldest registered farm in South Africa’s Western Cape. In Oregon, Abbott Claim focuses on small lot Pinot Noir and Chardonnay sourced from estate vines with a focus on regenerative farming, led by winemaker Alban Debeaulieu. Abbot Claim’s goal is to create a best-in-class luxury wine experience. The Angela Vineyards label also champions organic and sustainable farming practices for their wines and vineyard sources throughout the Willamette Valley.

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