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Campari Luxury Cognac Bisquit & Dubouché Celebrated U.S. Launch at Frieze Los Angeles 2022


(Friday, March 4, 2022) Los Angeles, CA – Historic cognac Maison Bisquit & Dubouché and Frieze Los Angeles were recently joined by Yahya Abdul-Mateen II, Lori Harvey, Jason Rembert, Nausheen Shah, Darius Moreno, Amrit, Andre Power and more to celebrate multimedia artist Jillian Mayer and her immersive installation “Glass Room.” The stunning opening night event buzzed with the excitement of a return to in-person with the 2022 fair, showcasing cutting edge contemporary art to some of LA’s most exclusive audiences.

Commissioned by official Frieze Los Angeles sponsor Bisquit & Dubouché, the Campari Group-owned Maison known for its rebellious spirit and unconventional distillation method, “Glass Room” is Mayer’s first-ever, fully immersive glass installation. Drawing inspiration from the mesmerizing ritual of swirling Bisquit & Dubouché cognac in a snifter, Mayer’s installation explores transformation and highlights the amorphous nature of an oft overlooked material that dominates our everyday.


Founded over 200 years ago, Bisquit & Dubouché embodies the fearless artistic and entrepreneurial spirit of its two French founders, Alexandre Bisquit and Adrien Dubouché. Unique within the category, Bisquit & Dubouché audaciously relies on the double distillation technique developed by its founders – a bespoke approach that is both crafted and time-consuming as it relies on instinct to identify when the cognac has reached its ideal aromas and taste. This means distilling longer than is customary in the quest for flavors, an unconventional method that sets it apart from all other cognacs. An intrepid innovator in her own right, Jillian Mayer was chosen to pay tribute to this rich heritage of rule-breaking and artistic intuition that the cognac Maison is rooted in.

“As I learned more about the process of distilling cognac, I was excited to find out that copper is a key component of Bisquit & Dubouché’s provocative distillation process, just as glass is integral to the final presentation of the master distiller’s art. Glass, heat, copper – all these raw materials that are employed through the process of creating cognac are the same materials I’m utilizing in my work. In fact, the only metal that I use with glass is copper, as it does not impact or influence the color of the glass. This special relationship between copper and glass, flowing together as compatible materials, felt like the perfect homage to Bisquit & Dubouché,” said Mayer.


At the heart of any creative practice is an appreciation for the craftsmanship behind it – whether it’s a radical approach to cognac-making perfected over the past 200 years, or an immersive art installation that requires endless hours over a 1500-degree kiln. Both are led by intuition, instinct, and the human touch. Dating back to Bisquit & Dubouché founder Adrien Dubouché, a devoted art collector who himself designed the first Bisquit & Dubouché logotype, and original brand devotees like musical artist Josephine Baker, creativity has always been at the heart of this cognac Maison. Partnering with an innovative artist like Jillian Mayer is a natural extension of a historic brand that has always valued artistic vision and an avant-garde approach to time-honored materials.


Established in 1819 by Alexandre Bisquit, the Bisquit & Dubouché cognac brand is renowned for its excellence, thanks to its unique distillation method that allows a superior concentration of aromas and smoothness. The brand offering includes a classic range of cognacs: V.S., V.S.O.P., and X.O., characterized by craft and unique features. Bisquit & Dubouché is crafted with a distinctive distillation method, distinguished by intuition, experience, continuous tastings and ability to “listen” and identify the exact moment to cut, when the aroma and body of the eaux de vie match the strong floral and fruity concentration that is the signature profile. As a result, Bisquit & Dubouché unveils a smooth aromatic bouquet, with floral notes of rose, dried apricot, muscat grape; followed by a persistent taste broadly described as fruity with subdued smoothness to its profile and with specific notes of honey, fig and dark fruits; all forged in a disruptive packaging that underlines the brand character, always challenging the status quo. Since the foundation, 200-years ago, Bisquit & Dubouché embodies the ambitious and charismatic spirit of its two French founders. Bisquit & Dubouché became part of the Gruppo Campari portfolio in 2017.



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