February 2nd – Paso Robles, CA—Opolo Vineyards today announced that Jeff Faber has been promoted to the position of national sales director, overseeing the winery’s national accounts, distributor relations and strategic sales initiatives.
“Jeff is uniquely positioned to take on this new leadership role at Opolo,” said winery co-owner David Nichols. “He has the history, experience and knowhow to take our national sales program to the next level.”
Added co-owner Rick Quinn, “Jeff has long been a big part of the Opolo family, and he’s ready to build upon that foundation.”
Faber, who joined Opolo Vineyards in 2008, previously served in the position of regional sales manager. He is known for his personal, high-touch sales approach that emphasizes relationships, follow-through and a passion for all things Opolo.
“I truly believe that Opolo can play a deep and meaningful role in people’s lives,” Faber said. “We want to make difference. We want our distributors and accounts to know that we appreciate them, and that we’re serious about doing things in a way that builds their business.”
A Wave of Momentum
Opolo Vineyards is a family-owned Paso Robles winery established by Quinn and Nichols in 1999. Long known for its robust wine club, unique visitor experience and loyal direct-to-consumer following, Opolo is now riding a wave of momentum in the national sales market. The winery will produce 85,000 cases from the 2021 vintage, up from 70,000 cases of the 2020 vintage. Opolo wines are distributed in 19 states.
Opolo first made its mark with its iconic Mountain Zinfandel, a standard bearer of Zinfandel from Paso Robles. Opolo later created its Summit Creek wines as a separate line exclusively for distribution. The 2019 Summit Creek Zinfandel is now available at Costco stores in five western states, building upon Opolo’s 16-year relationship with Costco in California. “These are accessible wines that uphold our reputation for standout Zinfandels and Cabernet Sauvignons from our vineyards in Paso Robles,” Quinn said.
Opolo’s wines come predominantly from the winery’s estate vineyards on both the west and east sides of the Paso Robles AVA. These sites occupy a range of growing conditions, enabling Opolo to produce a wide variety of wines with dimension and complexity. The main estate vineyard surrounds the Opolo tasting room in the Willow Creek District AVA in the westside coastal mountains.
“I believe that this is going to be our greatest year, not only because of the delicious wines we make, but also because of the many great partners and relationships we have in the trade,” Faber said. “I’ve never been more excited.”