SALINAS, CA—September 8, 2021 – Scheid Family Wines is excited to announce that Sunny with a Chance of Flowers will compete in the final round of the Wine & Spirits Wholesalers of America Brand Battle championship on September 14th. Sunny’s zero sugar, 85-calories per glass, low alcohol wines will go head-to-head against the winners from all categories as they compete to be the overall Brand Battle champion.
Sunny with a Chance of Flowers won the 2021 virtual Brand Battle’s Low- & No-Alcohol category in July. Sunny’s focus on quality, better-for-you attributes, sustainability and precision in market outreach, combined with its message of optimism and positivity, led to Sunny’s rise to the top. Since its launch in mid-2020, Sunny with a Chance of Flowers has gained distribution in 47 states and six countries, with over 7,000 store location placements. Sunny’s proprietary method for alcohol reduction preserves aroma, flavor and mouthfeel, allowing its wines to stand out in the growing “better for you” wine category.
“I’m honored to represent Sunny with a Chance of Flowers in the final round of the WSWA Brand Battle Championship,” says Heidi Scheid, Executive Vice President of Scheid Family Wines. “This competition is the perfect opportunity to shine the spotlight on the ‘better for you’ category and showcase the hard work, innovation, and years of experience that went into developing Sunny as the stand-out wine in the category.”
The WSWA Brand Battle Tournament enables rising brands in the marketplace to showcase their innovations, product designs, brand stories and flavor profiles, which are evaluated by a panel of expert judges within the wholesale industry. During the competition, judges give valuable feedback on the emerging products, and Sunny with a Chance of Flowers was applauded by one panelist for being the “best better-for-you wine” they’ve tasted. Please register to join the Brand Battle Championship.
About Scheid Family Wines
Scheid Family Wines is a family-owned and operated, estate-driven wine company founded in 1972. Based in Monterey County, California, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and innovative luxury level winery. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400-foot tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR, and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands for specific clients and distributors.