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Afternoon Brief, August 27th

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FRIDAY, AUGUST 27
TRENDING STORY
 
QR Codes and NFC Chips–The Future of Wine Marketing
By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in dollars, data, and consumer reach. | WIA Exclusive by Robin Shreeves…
M. A. Silva USA
 
TODAY’S NEWS
 
For These Oregon Winemakers, Smoke Taint Had a Silver Lining — Pink Wine
Winemakers are a resilient bunch. They must be, of course, given that their main ingredient is subject to unpredictable weather patterns and environmental conditions that impact all agricultural products…
Winery Focuses on Forestry Fire Risks
Smith-Madrone’s Stu Smith is an unconventional figure in a region where many conform to Parker’s principles…
Wine Scholar Guild Initiates the Architecture of Taste Research Project
The Wine Scholar Guild (WSG) has initiated an ambitious undertaking aimed at developing a new way to assess wine: the Architecture of Taste Research Project (ATRP)…
California Wine Grape Crop Looks Light
Oregon Wine Competition® Unveils 2021 Medal Winners
Napa Valley’s House of Perrarus Unveils New, Limited-Edition $5,000 Collectable Wines with Perrarus 3: The Museum Series
Newly Launched Priority Experiences Helps Businesses Utilize Virtual and in Person Experiences for Long Term Success
Understanding Clay Soils in Wine
Vino Vault Acquires Los Angeles’ Two Best-Known Wine Storage Facilities
Dan Berger: 50 Years at Dry Creek
Illinois Wine Retailer Shipping Case Dismissed
Three New Masters of Wine
Export Record for Frizzante
Greek’s White Wine Harvest in Jeopardy Following Wildfires
ATPGroup
 
WINEINDUSTRY.JOBS
 
Store Manager
Best Bottles – New York, NY, USA
Harvest Cellar Crew
The Wine Group – Glen Ellen, CA, USA
Tasting Room Host
Di Arie Vineyard & Winery – Plymouth, CA, USA
More Wine Industry Jobs
WineIndustry.Jobs
 
INDUSTRY EVENTS
 
Explore: Architecture & Expansion at Cuvaison Winery
August 28 – Napa, CA
Craft Beverage Expo and Distribution Conference
October 18 – 20 – Webinar
Sunset International Spirits Competition
October 19 – 20 – Webinar
International Bulk Wine and Spirits Show – San Francisco
November 9 – 10 – San Francisco, CA
World Bulk Wine Exhibition
November 22 – 23 – Amsterdam, Netherlands
Wine Industry Network
 
TOP STORIES OF THE WEEK
 
In Defense of Terroir
WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging
How Napa’s Cakebread Winery Absolved Itself of Starting One of California’s Most Destructive Fires
Fire Watch: Caldor Fire Blazes Through El Dorado Wine Country
Sustainable Packaging for a More Wholistic Wine Business
The Hock Bottle and Fighting a Wine Stereotype
Rabbit Ridge Is Being Evicted
Becky Wasserman, American Champion of Burgundy’s Small Wineries, Dies at 84
Family Ties Drive Deal Between Coppola and Delicato Wineries
Napa’s Historic Heitz Cellar Celebrates 60th Anniversary with the Grand Opening of a New World Class Hospitality Experience and the Return of a Classic Cuvée
Single Serve, but Not Single Use: Shatterproof 187 mL Wines Hit the Luxury Market in Recyclable Units
The Role of Beverage Cans in the Winery Industry
Vintner JC Boisset’s Plans for Historic Calistoga Depot Approved by City
Renowned Winemaker Greg La Follette Launches Accessible Premium Wine Brand: GLF Wines
Rodney Strong Announces Changes to Winemaking Team
Avalara
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