Innovative move will allow fine wine collectors to purchase the inaugural release of Trothe with Bitcoin and Ethereum
June 15, 2021, HORSE HEAVEN HILLS AVA, WA—The Andrews family, a long-standing and esteemed farming family in Washington State, announced they will accept cryptocurrency for the sale of Trothe, a new high-end wine that releases this month.
Beginning June 15, with the inaugural release of the 2018 Cabernet Sauvignon—sourced exclusively from select blocks from the family’s vineyard in the Horse Heaven Hills—Trothe will become the first wine brand in Washington State to accept cryptocurrency. The wines will be available for presale to members only, who will receive the added benefit of purchasing their allocation of three-packs of this limited wine with Bitcoin (BTC) or Ethereum (ETH).
Proprietor and fourth-generation farmer Jeff Andrews has personal experience using the alternative form of payment, and has identified leaders in the space that will contribute to the elevated customer experience that he has designed for Trothe members.
“I’ve been intrigued by cryptocurrency for years and identifying currencies like Bitcoin and Ethereum as having real value in their relatively short lifespans is both fascinating and exciting,” says Andrews. “Accepting cryptocurrency is one way to innovate and explore the opportunities of de-centralized blockchain technology.”
Innovation is a core principle at Andrews Family Vineyards, which carries through in the vineyard, the winery, and in business practices.
“We take uncompromising care in every detail in the production of Trothe, continually challenging the status quo for what is possible in crafting the highest quality wines,” says winemaker Ray McKee. “It should be no different with our approach in getting the final product to fine wine consumers and collectors.”
With just five barrels produced, the inaugural vintage of the Trothe Cabernet Sauvignon will be available for purchase in three-packs by allocation only. To secure an allocation, visit trothe.com and join the Member List to receive more information. The preorder period will open June 15 and orders will ship in September 2021.
Trothe wines are sourced exclusively from Andrews Family Vineyards in the Horse Heaven Hills. The Andrews Family has farmed the land for generations, adhering to the ethos that by holding their work to uncommon standards, they will produce uncommon results. Grapes are hand-selected in small lots from the blocks, rows, and individual vines that exemplify the quality of the vineyard and the distinctive character of the vintage. Wines are available to Members. To learn more and to become a member, visit—trothe.com