Home Industry News Releases 3 Badge Beverage Corp. Reopens Its Tasting Room in Downtown Sonoma 

3 Badge Beverage Corp. Reopens Its Tasting Room in Downtown Sonoma 


Gehricke Wines Tasting Room Reopens at Historic Sonoma Landmark Just Steps from Sonoma Plaza 

SONOMA, Calif. (May 24, 2021) — 3 Badge Beverage Corporation, a wine and spirits négociant headquartered out of a historic, refurbished fire station in Sonoma, announced the reopening of its onsite tasting room. Named after 3 Badge Beverage’s flagship Sonoma County wine brand, the Gehricke Wines Tasting Room will offer flights and tastes from its enology portfolio, emphasizing the small production, single vineyard bottlings from Gehricke.

Just steps from Sonoma Plaza, the charming tasting space accommodates guests at the western half of the firehouse, previously a garage and apparatus bay that once supported the Sonoma Valley Fire & Rescue.

“We are thrilled to join our Sonoma friends and neighbors in reopening to the public. The Gehricke Wines Tasting Toom is a welcoming space for the community and visitors to relax and enjoy our expressive wines in a historic and central location,” said 3 Badge Beverage Corporation president, August Sebastiani.

Located at 32 Patten Street, 3 Badge Beverage Corporation acquired the building in June 2015, previously occupied by Sonoma Valley Fire & Rescue from 1948 until 2004. The name 3 Badge was inspired by Sebastiani’s grandfather, who worked at this very building as a volunteer firefighter, and it pays homage to the three service badges he earned while serving his community. 

The tasting room is open Friday from 5 p.m. to 7 p.m. and Saturday through Sunday 11 a.m. to 5 p.m. Check back for updates on food truck partnerships as well as for special food pairing programming planned for Summer 2021. Tastings and reservations can be made by contacting [email protected] or calling 707-732-9590.

For more information about 3 Badge Beverage Corporation please visit https://www.3badge.com.

About 3 Badge Beverage Corporation

Established in 2015, 3 Badge Beverage Corporation is a négociant representing an innovative portfolio of terroir-driven wines and craft spirits from around the globe. Headquartered out of a historic, refurbished fire station in Sonoma, California, 3 Badge is led by fourth-generation vintner August Sebastiani. Named for his grandfather’s volunteer firefighting service badges, 3 Badge is built upon a philosophy of exceptional craftsmanship and commitment to place. 3 Badge Mixology offers Benjamin Chapman Whiskey, La Pivón Vermouth, Uncle Val’s Gin, Kirk & Sweeney Rum, Pasote Tequila and Bozal Mezcal, while 3 Badge Enology includes Gehricke Wines from Sonoma, Tree Fort Wines from the Central Coast, Cedar + Salmon wines from the Pacific Northwest and Guinigi Wines from Northern Italy. Additional information can be found at 3badge.com.

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