Amanda Albertson and Katrina Stoneking Taking the Lead
Buellton, CA: Summerland Wine Brands, a fully integrated wine company producing both branded and private labeled wines for hundreds of grocery, wholesale and winery customers throughout the US and Canada, announced the addition of Amanda Albertson and Katrina Stoneking to their organization. They will join Joe Padilla, whose role is expanding to include Marketing and Business Development, as the sales leadership team. As Western and Eastern Division Directors, respectively, Amanda and Katina will focus on building out high performing wholesale teams selling to on and off premise chains, while developing strong distributor partnerships and driving sales growth.
Amanda, who resides in Southern CA, has a proven track record of building brands with both Fetzer Vineyards and The Hess Collection Winery. She has spent time on both the distributor and supplier side of the table which will assist her in building out a strong and well-balanced team in the West. Amanda understands the “owner operator” mentality that Summerland subscribes to and knows she can call on her 16 years of experience to add clarity, insight and leadership to the sales organization.
Katrina began her career in the adult beverage category with Miller Brewing Company and found her way into wine via Pernod Ricard. With prior Director roles in Data and Analytics at Bacardi and Pabst Brewing, analytics are a mainstay for Katrina: “Numbers doesn’t lie”. And she knows sales; leading the way with National Chain sales success for the past 6 years. She brings her energy, vision and 16 years of experience to Summerland focused on building profitable brands and deeper relationships with both retailers and distributors.
“We are very excited to have Amanda and Katrina join our team. They have quickly grasped the Summerland vision and are looking to make an immediate impact on our business” says Paul Griswold, CEO, of Summeralnd Wine Brands.
Summerland Wine Brands: www.summerlandwinebrands.com founded in 2008, produces approximately 600K cases of wine annually under the Summerland Winery, Insomnia, Flavor Bomb, King Chancho, Zoom Juice and various control and private label brands.