Home Industry News Releases Real Sangria Introduces Canned Wine and New Campaign #Getreál for Easy-Drinking This...

Real Sangria Introduces Canned Wine and New Campaign #Getreál for Easy-Drinking This Summer

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#1 Imported Sangria Reveals New Cans and New Logo Available Nationwide Beginning July 2019

June 26, 2019 – Miami, FL – Real Sangria, the premium Spanish wine with natural fruit flavors, is excited to offer its iconic Red and White sangria varietals now in 250ml cans.

Aiming to lower the barriers of entry, with the same great taste that has made Real Sangria the #1 imported Sangria for the last 20 years, the new 250ml size offers great accessibility and portability with the 4-pack which can be enjoyed anywhere, at any time.

The centuries-old, traditional Spanish sangria was first introduced to US consumers during the 1964 World Fair in New York. It has since grown in popularity and Real Sangria is now making it more approachable than ever and welcoming a new generation of wine drinkers with the introduction of 250ml cans. Light-bodied, fruity, and refreshing, this true Spanish Sangria is priced at $7.99 per 4-pack and available nationwide.

“We are thrilled to expand into one of the fastest-growing forms of alternative wine packaging in the market this Summer,” said Ricardo Febres of Shaw-Ross International Importers, importer of Real Sangria. “We believe it’s important to continue to evolve as a brand without sacrificing quality. Never compromising on taste, we are excited to offer a wine option that is practical, convenient, and fun.”

In addition to the new product launch, the brand is also unveiling its redesigned logo and label, and announcing a new brand campaign, #getREÁL. The campaign will come to life at in-store activations, through social and digital, and experiential consumer events.

The versatility of Real Sangria makes it the ideal drink for every occasion. Real Sangria is the drink to enjoy with friends, on family occasions or as a refreshing pause on a hot day. Real Sangria is ready to drink, just chill and enjoy.

ABOUT REAL SANGRIA

Real Sangria is a light- bodied, fruity and refreshing sangria imported from Spain.  Available in both red and white varietals it is produced from fine Spanish wine and a blend of natural citrus fruit flavors giving it an authentic Spanish sangria taste.  Imported by Shaw-Ross Imports, Real Sangria is nationally distributed and available in the following pack sizes:  187ml, 250 ml, 750ml, 1.5L and 3 L Bag-in-box.

ABOUT SHAW-ROSS INTERNATIONAL IMPORTERS

Founded in 1968 as a wine and spirit importer representing a handful of brands, Shaw-Ross has grown into one of the nation’s leading importers representing 35 suppliers from around the world. Shaw-Ross continues to evolve its portfolio to keep ahead of the ever-changing wine and spirit industry.

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