WineVit State of the Industry Session Looks at National Challenges to Wine Consumption and Local Opportunities for Growth: U.S. wine sales down 9 percent in 2023. Twenty million gallons of oversupply....
Bordeaux Wine Merchants in Court: Another busy week as more Bordeaux wine merchants end up in court, while the UK government reveals binges during Covid...
WISE Courses
Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes build on existing skills...
AI Can Tell a Wine’s Vineyard with 100% Accuracy: AI may have just replaced another profession: wine tasters...
If you didn’t attend the 11th annual WIN Expo last week, expect to hear from clients and colleagues over the coming weeks about what you missed. On November 30, 2023, nearly 3,000 attendees gathered in...
Website Launches to Inform Public About Lawsuits: Hoopes Vineyards, Summit Lake Vineyards and Smith-Madrone Winery are suing Napa County over unconstitutional patterns and practices and have now launched...
Wineries Seek $28 Million from Pacificorp for Smoke Damage: Five winery companies in Oregon’s Willamette Valley are seeking $28 million for smoke damage to grapes allegedly caused by wildfires ignited...
DTC Impact Report: Outreach and Inclusion Attract Younger Drinkers: The 2022 Direct-to-Consumer Impact Report offers a variety of key insights on trends and developments in tasting rooms and DtC over the...
WISE stands for Wine Industry Sales Education. We strive to be leaders in DTC by keeping a close pulse on the wine industry, not just in California, but all over the world. Our mission is to help...
This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good business practice.
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