Home Tags Wine Marketing

Tag: Wine Marketing

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”

Holiday Wine Marketing Tips on a Budget

Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing out from the pack to promote your wines and tasting experiences as the perfect gift option can seem like a marathon, not a sprint. 

Making Big Data Work for Wine

“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

We Drink Wine Weird

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands - it’s possible you’re focused on the wrong person.

A Gap on the Label – Building an AVA Reputation

Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.

Customized Winery Marketing: Astra Digital Marketing Services

Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think...

Considering Value and Strategy When Entering Wine Competitions

For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

Marketing Wine Country – What Are You Missing?

By Tom Jackson Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their...

How Millennials Are Changing the Wine Industry

While the precise dates governing the birth years for the biggest generation in history known as millennials vary, (somewhere between 1976 and 2004), there...

PR Flacks: Turn On/Tune In to the New World of Radio

by Alan Goldfarb I’ve had an intimate relationship with radio since I was a kid listening in Brooklyn to the the din of Vin Scully’s...

Marketing – It’s So Simple

I was reading a book the other day, the autobiography of a man, Jack Petchey, with whom my Dad was in the Fleet Air...