By Elizabeth Hans McCrone
A plethora of adjectives have been used to describe Elizabeth “E” Slater, owner of In-Short Direct Marketing, a premier, coast-to-coast, wine industry consulting business: inspiring;...
“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent...
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges...
Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value...
Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp”...
Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think outside the bottle. Much like their...
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and...
by Alan Goldfarb
I’ve had an intimate relationship with radio since I was a kid listening in Brooklyn to the the din of Vin Scully’s broadcasts of Dodger games. Radio became even more important to me when,...
I was reading a book the other day, the autobiography of a man, Jack Petchey, with whom my Dad was in the Fleet Air Arm (a name for the British Navy airforce) in World War II. Mr. Petchey and my Dad were...
By Elizabeth Hans McCrone
Art and wine have always had a natural affinity. Art openings are characterized by lavish wine receptions and hors ‘d oeuvres. Tasting rooms are filled with intriguing artistic...
