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How Your Wine Label’s Paper Can Influence a Consumer to Buy...

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Designing a wine label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your...

Wine Brands + The Customer Journey

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How to use your wine label to kick start a conversation with potential customers Your wine label makes an introduction that leads to a (hopefully)...

Shrink Sleeves Help Winery Products Stand Out on Shelves and Online

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Wineries know that customization improves relationships and attracts the sought-after millennial consumer. Experience has taught them how hard it is to stand out from...

Leading Sustainable Packaging Supplier UPM Raflatac Presents New Sample Book for...

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According to Lee Green, the Manager of UPM Raflatac’s Wine, Spirits and Craft Beverages segment, his company is defined by three important elements: consistent...

Afternoon Brief, December 10

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A 31% Increase in Number of California Wineries Makes Financial Success That Much Harder: The global investment firm Rabobank November 2018 Wine Quarterly included a few important takeaways from the Wine Industry Financial Symposium held this autumn in Napa, California. In its introduction to the report, the bank got my attention with this about California: "Wineries of all sizes need to find new owners."

What About the Wine Label?

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I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the...

See Award Winning Packaging Innovation: SealLux Medallions at Unified

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Visit the Unionpack booth to learn more about our award winning closures and packaging products. Stop by to for a consultation on how we...

Paper, Metal, or Metallic-Inspired Label Materials and Technologies for Your Bottle...

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At UWGS this year, Elite Label will be showing a range of samples including paper labels, metallic-inspired labels, and our range of metal labels....

Label Materials with California Names and Golden State Impact on Display...

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Custom finishing taken to a new level with a new press. We just took delivery on a finishing press that opens more worlds of...

Trendspotting: Wine Label Design 2016

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by Christopher Hayes, Forthright Strategic Design As millennial wine drinkers continue to trade up in price and quality, the number of imaginative, non-heritage brands are on...

Afternoon Brief, January 14

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This past week, the words "Je suis Charlie" ("I am Charlie") have traveled the world in sympathy with the victims of the deadly jihadist terrorist attack on the French satirical weekly Charlie Hebdo, for which Al Qaeda in Yemen is now claiming responsibility...