2021 was a banner year for wineries that sell directly to consumers.
Twenty-nine percent of wine marketers reported their best year ever on the strength of ecommerce and innovation in the way consumers...
Foley Family Wines Acquires Chateau St. Jean in Kenwood: Foley Family Wines today announced the acquisition of Chateau St. Jean winery from Treasury Wine Estates…
In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the...
Wine Moguls Destroy Land and Pay Small Fines as Cost of Business, Say Activists: After California wine industry mogul Hugh Reimers illegally destroyed at least 140 acres of forest, meadow and stream in...
If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a...
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report...
Visit VinterActive at Booth #703 where they will be exhibiting their latest generation of winery POS, wine club management, ecommerce, email marketing, and winery website solutions.
With POS, wine...
Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer...
The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth....
Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention...
