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Wine and Basketball: Brands Partner with the NBA and WNBA to Attract New Fans
Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox  The business of selling anything, from widgets to wine, to a younger generation often requires...
Tony Parker in the vineyards of Chateau Saint Laurent
Tony Parker Acquires Château Saint Laurent in Avignon
Retired NBA player & entrepreneur has big plans for Rhône Valley estate as he partners with Club dVIN  to offer 500 exclusive NFT tokens to celebrate the release of his very first vintage   October...