3 Tier Talk
Top 5 Predictions for 2019
We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known as depletions, and then look forward in a hopeful...
3 Tier Talk
Game-On & Game-Over for the 2018 Selling Season
We at BevStrat hope that everybody had a wonderful holiday weekend that was filled with the ideal amount of family and inventory depletions. We, in my family, fell victim to the never-ending supply of...
Wine Spectator Top 10 Does Not Represent the American Drinker
Like clockwork every November Wine Spectator publishes their Top 100 wine list. When I was a retailer this list made customers go crazy, they would scramble for the wines, and call every day from around...
3 Tier Talk
Bet on Yourself in the Booze Game
Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back to Chicago after a brief 30 hours in LA working with two brands. For one brand...
3 Tier Talk
30 Plus 30 Equals 30
I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One thing I am sure of is that in the 4th quarter 30 + 30 = 30. How can that be? Is...
3 Tier Talk
The Holidays Are Distributor Merger Time
For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born...
3 Tier Talk
Is Your Brand Built for Expansion?
In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving...
3 Tier Talk
The Booze Business Is All About Perception!
Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes...
Sept 21
Afternoon Brief, September 21
A Clash Between Cotton and Cabernet? : The Texas High Plains has the potential to be a grape grower's paradise. This plateau near the New Mexico border is now home to nearly 5,000 acres planted to wine...
Sept 17
Afternoon Brief, September 17
Consumers Trade Up, U.S. Wine Sales Rise 3%: Domestic wines gained ground in August, with Cabernet Sauvignon leading the way through both off-premise and direct-to-consumer channels. U.S. wine sales totaled...
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