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Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

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It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

Selling Wine in the Tasting Room

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There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found...

Tasting Room Trends: 2016 Review & 2017 Forecasts

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At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our...