Expert Editorial
Using a Wine’s Story to Sell on Premise
We all have an inert desire to connect. Nowadays, those needs are being met less frequently in an instant gratification and expendable consumer market. Luckily, wine is one of the industries that still...
Archetype Percentage Distribution
Napa Storytelling: Why So Serious? A Research Study
We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.